BSc Marketing and Management with Psychology

The BSc Marketing and Management with Psychology at the University of Sussex allows students to study a combination of marketing and management theory and practice, with psychology helping them understand human behaviour as it relates to the business world.

The students will learn how to evaluate organisational and consumer behaviour, learn about marketing strategy, international marketing, digital marketing and marketing analytics, and be able to develop an understanding of key aspects of business, including economics, accounting and management. Students explore how psychological factors influence consumer choices and managerial decisions.

The programme is conducted through the use of practical elements such as business simulations and opportunities for professional placements. Teaching methods are lectures, seminars, tutorials, and group work, while assessment is done through essays, projects, presentations, computer-based examinations, and dissertations.

The University of Sussex is located in Falmer, East Sussex, largely within the vibrant city boundaries of Brighton and Hove. Since its establishment in 1961, the university has been known for its research-based environment and commitment to offering education in different disciplines.

The campus is positioned within the South Downs National Park and features modern facilities, including libraries, laboratories, sports centres, and student support services. The University of Sussex offers both undergraduate and postgraduate programmes in fields such as medicine, law, engineering, business, and the arts.

Applicants must submit a personal statement to discuss their reasons for applying to the course and any academic or professional experience. A reference from an academic or employer is required. Students can also upload a CV to show their work experience.

Grade Requirements:

• Applicants typically require A-level ABB or equivalent qualifications.
• A GCSE Mathematics grade 4 (C) is also necessary.
• Applicants should also have a broad range of GCSEs grade 9-4 (A*-C), including good grades in relevant subjects.

English Proficiency:

• Applicants who do not speak English as their first language need an overall IELTS (Academic) score of 6.0, with at least 5.5 in each component.
• Other accepted alternatives include PTE and TOEFL (iBT).

The tuition fee for the BSc Marketing and Management with Psychology course is £22,575 per year for international students. Tuition fees are reviewed annually and may change.

The university awards scholarships to International students to support them financially. The Chancellor's International Scholarships, which offer a £5,000 reduction in tuition fees for the first year of full-time study, are awarded to excellent international applicants. Other scholarship programmes exist, which can potentially cover tuition and accommodation costs when applicants meet certain criteria.

Graduates of BSc Marketing and Management with Psychology may pursue roles such as:

• Marketing Executive
• Brand Manager
• Market Research Analyst
• Human Resources Officer
• Consumer Behaviour Analyst

Interested applicants can apply for the course through UCAS. For guidance, contact AHZ's trained counsellors.