BA Business and Marketing Management
Course overview
The BA (Hons) Business and Marketing Management taught at the University of Sunderland trains students to become capable marketers and business leaders. It offers a blend of business theory and marketing practice, with options to specialise and gain hands-on experience. It teaches how organisations work, how to plan marketing strategies, how to understand customers, and how to use digital tools. The course is designed to prepare graduates for marketing roles in different industries.
This degree combines business fundamentals such as management, operations, and finance with marketing specialisms including strategy, digital marketing, communications, and consumer behaviour. The course offers core and elective modules that allow students to customize their studies toward marketing. Students learn through lectures, seminars, workshops, group projects, and independent study. The teaching modules used in teaching students often involve real case studies, digital tools, and simulations. Assessment includes essays, reports, projects, presentations, and exams.
Entry requirements
Grade Requirements:
- Prospective students typically require A-levels (or equivalent) in appropriate subjects. Mathematics or a quantitative subject is often preferred.
- English and maths at GCSE or equivalent are typically required.
English Proficiency:
- For international students, English language proficiency is required, with a minimum IELTS score of 6.0 overall and no component lower than 5.5.
- Other equivalent English qualifications may also be accepted.
Scholarships
Douglas Clasper Elite Sports Scholarship
The scholarship will award the following in each year of study (based on academic progression): £2,000 cash payment; a tuition fee discount of 20%; a 20% discount on university-managed accommodation.
East Durham College Partnership Award
This award provides a £1,500 cash award in each year of study, helping you access higher education with greater ease.
Up to £1,500First Choice Travel Award
This award provides £500 cash in your first year of study to assist with transport expenses, helping students access higher education with greater ease.
Up to £500Global Leaders Scholarship
£6,000 tuition fee reduction for undergraduates, £4,000 for MPharm Pharmacy students, or £5,500 tuition fee reduction (postgraduates).
Helen McArdle Nursing Scholarship
There are five scholarships available. Each scholarship awards £1,200 in each year of study.
Up to £1,200Interview Travel Reimbursement
Up to £100
Open Day Travel Reimbursement
Up to £100
Sir Bob Murray Health Scholarship (Psychology)
There are five scholarships available. Each scholarship awards £1,000 in your first year of study.
Up to £1,000Sunderland College Award
Our Sunderland College Award provides £1,500 plus a £250 voucher, in each year of continuous study. This will support you financially throughout your time at university.
Tees Valley Travel Award
This award provides a £1,500 cash award in each year of study to assist with transport expenses, helping you access higher education with greater ease.
Up to £1,500The Mary and Brian Archer Experience Scholarships
Up to £750.
Career opportunities
Graduates of BA Business and Marketing Management from the University of Sunderland can pursue roles such as:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Advertising Manager
- Marketing Consultant
Cost of study
The annual tuition fee to study BA Business and Marketing Management at the University of Sunderland is £16,500 for international students for full-time study. Students should also expect a tuition fee increase of a maximum of 10% each year.
Admission
Applications for the University of Sunderland BA Business and Marketing Management course are made online through UCAS. If you need assistance, you can reach out to one of our experienced counsellors at AHZ.
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