University of Southampton

Marketing (BSc)

University of SouthamptonHighfield, Southampton

Course overview

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. Ranked 11th in the Complete University Guide 2026, this course provides plenty of hands-on learning. You'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques.

You'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools. With this marketing course, you can: get hands-on experience by running real digital campaigns for organisations benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important develop an understanding of how to measure the success of marketing efforts in different types of companies get skills in related topics such as accounting, analytics and strategy learn

Key highlights

  • Accredited course designed to give graduates an edge in the job market
  • Run real digital campaigns for organisations for hands-on experience
  • Covers big data and digital marketing alongside traditional techniques
  • Guest speakers include marketing leaders from small to large UK companies
  • Learn to use consumer data to make effective marketing decisions
  • Build related skills in accounting, analytics and strategy

Entry requirements

  • A-level: AAA — AAA Excluded subjects are General Studies and Critical Thinking.
  • A-level: AAB — with EPQ; and grade A in the EPQ
  • A-level: AA — combined with BTEC

Scholarships

  • Biological Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Business School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Chemistry and Chemical Engineering Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Economic, Social and Political Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Education School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Engineering Global Talent Scholarship

    Up to 5 scholarships of £2,000 are available to international students for the first 3 years of study on an undergraduate degree within the School of Engineering.

    Up to £2,000
  • Geography and Environmental Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Health Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Law School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Ocean and Earth Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Physics and Astronomy Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Psychology Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • School of Mathematical Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Southampton Arts and Humanities Deans Global Talent Scholarship

    Successful applicants will get £10,000 towards their tuition fees.

    Up to £10,000
  • Southampton Chemistry Deans International Scholarship

    If you are awarded this scholarship, you'll get £5,000 towards your tuition fees in your first year of study.

    Up to £5,000
  • Southampton Electronics and Computer Science Global Scholarship

    There are 12 scholarships for £5000 each.

    Up to £5,000
  • Southampton Physics and Astronomy Achievement Scholarship

    The scholarships are renewable for subsequent years of study (subject to continuing academic performance) for up to £20,000 total. There are 10 stipend scholarships of £5,000.

    Up to £5,000

Careers this course leads to

  • Marketing executive
  • Digital marketing specialist
  • Marketing analyst
  • Brand manager
  • Market research analyst
  • Marketing manager

Cost of study

UK/Home: £9,535 per year | International: £24,400 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Southampton, and guide you through interview, offer, CAS and visa — right up to enrolment.

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