University of Portsmouth

BA Digital Marketing

University of Portsmouth

Course overview

The BA Digital Marketing at the University of Portsmouth will provide students with the key skills to develop as contemporary digital marketers. The programme focuses on both the creative and analytical aspects of marketing, combining theoretical understanding with practical experience, using tools such as the Adobe Suite and Google Analytics.

 

Students will create digital marketing plans and can choose specialisations such as advertising or product development. A paid industrial placement year can improve workplace readiness, strengthened by university resources and industry knowledge from guest speakers, guaranteeing that graduates are equipped to drive meaningful change in their field.

Entry requirements

Grade Requirements:

 

  • A levels - BBC-BCC

  • UCAS points - 104-112 points 

  • T-levels - Merit

  • BTECs (Extended Diplomas) - DMM

  • International Baccalaureate is also accepted.

English Language Requirements:

  • Applicants from non-English-speaking countries must score 6.0 overall in the IELTS test, with no individual section scoring below 5.5, or submit equivalent English language test scores. 

Scholarships

  • Chancellor's Global Academic Merit Scholarship

    This scholarship will take the form of a £5,000 fee reduction that will apply to your first year of study.

    Up to £5,000

  • Sanctuary Scholarship

  • Sport Scholarships

    Please contact the provider

  • Vice Chancellor's Global Development Scholarship

    This scholarship will take the form of a £2,500 fee reduction that will apply to your first year of study.

    Up to £2,500

Career opportunities

Graduates of this BA Digital Marketing from the University of Portsmouth are prepared for positions such as:

  • Marketing Automation Specialist

  • Voice Search Optimisation (VSO) Expert

  • Digital Ethics Specialist

  • AR/VR Marketing Executive

  • Data & Web Analytics

Cost of study

International students starting the BA Digital Marketing in the University of Portsmouth are required to pay £17,900. This fee is subject to an annual increase. 

Admission

To apply for the course, you can apply directly to the university through its online application portal. For personalised help with your application, please speak to one of our trained counsellors.

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