University of Leicester

Journalism and Marketing BA

University of LeicesterLeicester, Campus-based

Course overview

There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing. In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information.

In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies. In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice.

And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field. The Journalism team have all worked in the industry. They've been involved in television, newspapers, radio, social media and PR.

Among our teachers we have specialists in sports, political, environment and television journalism. Your tutors in the School of Business have a mix of research and industry backgrounds, so you will be learning from those involved in leading research in marketing, alongside those with practical expertise. You'll develop and demonstrate a range of transferable skills necessary for successful career development and a lifetime of effective independent learning.

You’ll fine-tune your independent thinking, analytical problem-solving and critical judgement. You’ll

Key highlights

  • Journalism and marketing studied equally as complementary subjects
  • Journalism skills developed across digital and broadcasting platforms
  • Journalism tutors have worked in television, newspapers, radio and PR
  • Specialist teachers in sports, political, environment and television journalism
  • Final-year group project developing a website on your chosen subject
  • Final-year topics include crisis management and entrepreneurship

Entry requirements

  • A-level: BBB — A/AS-levels: BBB.
  • A-level: BBC — with EPQ; + EPQ at grade B
  • GCSE: 6/B — to include English Language
  • Access to HE Diploma: Pass — Pass diploma with 45 credits at Level 3, including 24 credits at Distinction
  • International Baccalaureate: 28 — Access to HE Diploma: Pass diploma with 45 credits at Level 3, including 24 credits at Distinction International Baccalaureate: Pass Diploma with 28 points overall.
  • BTEC: DDM — BTEC Nationals: Full Diploma with DDM T-Levels : Merit or above, Humanities subjects preferred.
  • T-level: Merit — or above, Humanities subjects p

Scholarships

  • Chancellor’s International Scholarship

    This scholarship, worth £3,000 per year, reflects the University’s commitment to attracting talented students from around the world.

    Up to £3,000

  • Choral Scholarships at Leicester Cathedral

    Leicester Cathedral offers three Choral Scholarships of £1,000 each year to University of Leicester students (undergraduates or postgraduates).

    Up to £1,000

  • Family Loyalty Discount

    10% discount on the tuition fee for each year of your course.

    Up to 10% of fees

  • International Citizens of Change Scholarship

    A £10,000 tuition fee discount will be awarded to 10 undergraduate international fee-paying students starting an undergraduate programme in September 2026 for each year of their course for up to three years.

    Up to £10,000

  • International Undergraduate Merit Scholarship

    This merit-based scholarship, worth £5,000 per year, is offered to international-fee-paying students applying for an undergraduate degree at the University of Leicester who achieve or exceed the academic grades outlined.

  • International Undergraduate Tuition Fee Waiver

  • Music Scholarship

    Music Scholarships of £500 are available for the academic year to cover the cost of music lessons for student musicians who are studying an undergraduate or postgraduate degree in any subject.

    Up to £500

  • Sanctuary Scholarships

    Each Sanctuary Scholarship consists of a tuition fee waiver, and a support package to be confirmed following assessment with our Welfare Service.

  • Sports Scholarships - The Talented Athlete Award

    Financial contribution on agreed items up to £500 (e.g., travel expenses, equipment, specialist coaching, nutritional advice).

Careers this course leads to

  • Journalist
  • Digital marketing executive
  • Marketing communications officer
  • Public relations officer
  • Content producer
  • Social media manager

Cost of study

UK/Home: £9,790; £10,050 | International: £20,200

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Leicester, and guide you through interview, offer, CAS and visa — right up to enrolment.

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