University of Kent

BSc Business and Marketing with Year in Abroad

University of Kent

Course overview

This four-year Bachelor of Science (with Honours) programme is designed for individuals with creativity, strong communication skills, and an interest in business. The BSc in Business and Marketing aims to provide a solid foundation for a career in marketing while also allowing for the development of expertise in broader business areas. The curriculum blends cutting-edge theoretical knowledge with practical skills relevant to the industry, covering areas such as social media management, web content creation, advertising, and comprehensive brand development. 

Alongside specialist marketing subjects, students will also gain an understanding of essential general business functions, including human resource management and operations management, to contextualise the role of a marketer within an organisation. Learning in this programme is facilitated through lectures, seminars, and interactive practical sessions, all delivered by academics who are leaders in their respective fields. This approach ensures that students acquire a well-rounded set of skills essential for success in their chosen career paths. 

Assessment methods typically include a mix of coursework, such as reports, essays, and presentations, alongside formal examinations. A significant feature of this degree is the integrated year abroad at one of the University of Kent's partner institutions. This invaluable experience allows students to immerse themselves in a new culture while continuing their studies, enhancing their personal development and providing a significant boost to their curriculum vitae.

Entry requirements

Applicants need to provide a personal statement explaining their reasons for applying to the programme and outlining any relevant academic achievements or professional experience. A satisfactory academic or employer reference is also a requirement. Submission of a CV is optional but recommended.

Grade Requirements:

  • Applicants are required to obtain 112-128 UCAS tariff points. This can be achieved through qualifications like A-Levels at grades BBC, T Levels with a Merit grade, or BTEC Diplomas at DMM. Equivalent qualifications gained internationally will also be considered.

English Proficiency:

  • For individuals whose first language is not English, an IELTS score of 6.0 overall, with a minimum score of 5.5 in each of the four components, is necessary. Equivalent English language qualifications, such as PTE or TOEFL, are also acceptable.

Scholarships

  • Kent Ambition to Succeed Scholarship

    Scholarship holders can expect to receive between £500-£2,000 for each year of study (pro-rata for part-time students), subject to satisfactory academic progress.

  • Kent International Scholarship for Undergraduates

    Scholarship value - £5,000

    Up to £5,000

  • KMMS Christopher and Henry Oldfield Academic Scholarship

    Tuition fee waiver for 4 years at the home rate (£9, 790 for 26/27).

  • KMMS Christopher and Henry Oldfield Support Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Kingsman Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Widening Participation Scholarship

    £1,500 maintenance per annum for a maximum of 5 years.

    Up to £1,500

  • Music Performance Scholarship

    £1,000 awarded each year to talented instrumentalists and singers studying for any degree at the University of Kent.

    Up to £1,000

  • Sanctuary Scholarships

    Tuition fees waived for the duration of your programme of study, or until you are able to access other Student Finance funding.

Career opportunities

Graduates with a BSc in Business and Marketing with a Year Abroad from the University of Kent can pursue a wide range of careers across various sectors. Some include:

  • Marketing Manager

  • Brand Manager

  • Digital Marketing Officer

  • Market Research Analyst

  • Advertising Executive

  • Sales Manager

Cost of study

The annual tuition fee for international students enrolled in the BSc Business and Marketing with a Year Abroad programme at the University of Kent is £20,700.

Admission

Applications for the BSc Business and Marketing with Year Abroad programme can be submitted directly through the University of Kent's website or via the UCAS platform. Experienced counsellors are available to offer guidance with the application process, ensuring that your qualifications and experience meet the programme's entry criteria.

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