MSc Digital Marketing and Advertising
University of HullCottingham Road, Hull, HU6 7RX
Course overview
The MSc Digital Marketing and Advertising at the University of Hull is specifically designed for graduates who are interested in building their knowledge in digital marketing and advertising management.
In this programme, students will develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.
Teaching in this programme emphasises leadership and teamwork development cultivated through Active Blended Learning projects, group projects, case studies, and interactive discussions. This approach prepares students to effectively collaborate with colleagues and clients in future professional roles.
Key highlights
- Business School holds both AMBA and AACSB international accreditations
- Only around 2% of business programmes worldwide hold both accreditations
- Covers digital strategy, social media marketing and online customer experience
- Explore influencer marketing and the evolving online advertising landscape
- Hands-on approach with direct access to dedicated computer suites
- Study consumer behaviour, advertising campaigns, media management and marketing ethics
Entry requirements
- Degree: 2:2 — For this course, you'll need a 2:2 in any bachelors degree.
Scholarships
Alumni Postgraduate Scholarship
If you progress from studying an undergraduate degree at the University of Hull to an eligible taught master's degree in 2025/26 we'll give you a 20% discount on the cost of your tuition fees.
Up to 20% of feesGREAT Scholarship
Minimum of £10,000
Up to £10,000PGT International Fee Waivers – South Asia and Sub-Saharan Africa
Up to £2,000
Careers this course leads to
- Digital Marketing Manager
- Social Media Manager
- Digital Advertising Executive
- Marketing Analyst
- Media Planner
- Customer Experience Manager
Career opportunities
Graduates of the MSc Digital Marketing and Advertising from the University of Hull can pursue a variety of roles, including:
- Digital Marketing Manager
- Digital Marketing Strategist
- Social Media Marketing Manager
- Advertising (Digital) Manager / Media Manager
- SEO / Content Marketing Manager
Cost of study
The tuition fee for the MSc Digital Marketing and Advertising at the University of Hull is £16,000 per year for international students.
Tuition fees are reviewed annually and may be subject to change.
Admission
Interested applicants can apply directly through the University of Hull’s official website.
For personalised guidance and support with the application process, applicants may contact AHZ’s trained counsellors.
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