University of Hertfordshire

BSc Sports Business Management

University of Hertfordshire

Course overview

If you are a lover of sports and are interested in how the business side of sports works, the BSc (Hons) Sports Business Management programme at the University of Hertfordshire is a great choice. This course will help you turn your passion for sports into a career. You will learn about important topics like Sports Marketing, Events Planning, Finance, and Leadership. This will give you a good understanding of how the sports industry functions.

You will also look at sports businesses from around the world, including those in the UK. You will use what you learn in class to solve real problems and gain practical experience by working with companies. For the 2024–25 school year, students will have special chances through the University’s partnership with Watford FC.

The Sports Business Management course at the University of Hertfordshire focuses on practical learning and developing leadership skills. You will gain the confidence to organise sports events, lead teams, and create business plans. Additionally, you will improve your communication and analytical skills, which are needed for getting a job after you graduate.

Entry requirements

Grade Requirements: 

Applicants for the BSc (Hons) Sports Business Management at the University of Hertfordshire are typically expected to have between 104 and 112 UCAS points. This may be achieved through A Level qualifications, with a usual offer ranging from BCC to BBC. For those taking the International Baccalaureate, a total of 104 to 112 points is required, including at least two Higher Level subjects at grade H4 or above. Applicants with a BTEC qualification are normally expected to hold a DMM profile.

English Proficiency: 

  • International applicants will be required to show proof of English proficiency by having an IELTS score of 6.0 with at least 5.5 in each component.

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000

  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000

  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000

  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000

  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Career opportunities

Graduates of the BSc in Sports Business Management at the University of Hertfordshire are qualified for employment in roles such as the following: 

  • Athletic Director 
  • Sports Agent 
  • Event Planner 
  • Marketing Manager 
  • Fitness Manager 
  • Public Relations Manager

Cost of study

The tuition fee to study the BSc in Sports Business Management at the University of Hertfordshire for the 2025/2026 academic session is £15,965. This fee is provisional and subject to change.

Admission

To apply for this course, you have to submit your application through UCAS. You can speak to one of our trained counsellors if you need more information on the application process.

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