
Business Management (Marketing), BA Hons
University of GreenwichGreenwich Campus, United Kingdom
Course overview
Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity. Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context. Develop skills related to marketing data analysis, digital software usage, and creative content strategies.
Greenwich is ranked joint 4th in Londo
Key highlights
- Covers organisational structures, functions and governance
- Tackles organisational challenges ethically and sustainably
- Core marketing theories, tools and techniques in a global context
- Builds marketing data analysis and digital software skills
- Develops creative content strategy skills
Entry requirements
- UCAS tariff points: 112 — 112 UCAS Tariff points.
Scholarships
David Fussey Choral Exhibition Bursary
The bursary is worth £1,000 per year for up to three years. Winners will be expected to perform a number of duties.
Up to £1,000International Hardship Fund
The maximum award is £1,000 per academic year.
Up to £1,000International Scholarship Award
International students who hold an offer to study at the University of Greenwich could receive a tuition fee discount worth up to £3,500 in their first year.
The Global Greenwich Bursary
A scholarship of up to £2,000 paid to students who are undertaking their first approved study abroad Programme at the University of Greenwich.
Uni Toolkit Scholarship
This is a £1000 cash bursary paid in your first year of study to students from our local school.
Up to £1,000Visionary Scholarship
We can offer two cash scholarships worth £5,750.
Up to £5,750William Hills Scholarship
The William Hills Bursary offering three students £5,000 each year for the duration of their 3-year BEng Mechanical Engineering degree including extended programmes.
Up to £5,000
Careers this course leads to
- Marketing executive
- Digital marketing executive
- Marketing analyst
- Content strategist
- Brand manager
- Business development executive
Cost of study
UK/Home: £9,790 | International: £17,975
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Greenwich, and guide you through interview, offer, CAS and visa — right up to enrolment.
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