University of Gloucestershire

BA Marketing

University of Gloucestershire

Course overview

The BA Marketing course at the University of Gloucestershire teaches students the skills they need for careers in marketing. It focuses on creativity, strategy, and innovation, helping students understand consumer behavior, create marketing campaigns, and use social media effectively. Students also get hands-on experience working on real projects with well-known brands like BT, Harley-Davidson, and Just Eat.

This programme lasts three years and is held at the Oxstalls Campus in Gloucester. In the first year, students study modules on consumer behavior, marketing communication, and social media. As they progress, the course builds on these skills with more advanced subjects. The course is accredited by the Chartered Institute of Marketing (CIM), so students can earn a CIM Graduate Certificate together with their degree.

Beyond lectures and seminars, students have the chance to join the Marketing Society or take part in the Business School’s "360" initiative, where they work on marketing challenges faced by small businesses. These activities help students gain real-world experience and build confidence in their skills. Graduates leave ready for careers in marketing and related fields.

Entry requirements

Grade Requirements

  • Applicants need to achieve 104 UCAS tariff points. This can be through BCC at A levels, DMM at BTEC, or a Merit in your T-Level. International qualifications meeting the same standard are also accepted.

English Proficiency

  • International applicants need an overall IELTS score of 7.0, with no skill section scoring below 5.5. Alternatively, they can meet the English language requirement by providing TOEFL iBT or other approved SELT test results.

Scholarships

  • Global Scholarships

    £1,500 tuition fee waiver deducted from first years tuition fee at the point of offer.

    Up to £1,500

  • Progression Partner Scholarship

    £5,000 tuition fee waiver deducted from first years tuition fee at the point of offer.

    Up to £5,000

  • Sports Global Excellence Scholarship

    The value of the scholarship will be £7,500 (spread over the 3 years) for Undergraduate students and £5,000 for Postgraduate students.

  • Sports Scholarships

    Please contact the provider.

  • Undergraduate Merit Scholarship

    £7,500 tuition fee waiver split over the three years of tuition fee.

    Up to £7,500

Career opportunities

Graduates with a BA Marketing degree from the University of Gloucestershire can pursue careers in the following roles:

  • Marketing Research Analyst 
  • Content Strategist 
  • Email Marketer 
  • Marketing Manager 
  • Data Analyst 
  • Social Media Manager 

Cost of study

International students pursuing the University of Gloucestershire’s BA Marketing course for the 2025/26 academic year will be required to pay a tuition fee of £17,425. This fee may still be revised.

Admission

Applications for this course can be made through UCAS. Candidates who need help with the application process can contact one of our trained counsellors.

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