University of East London

BSc Marketing

University of East London

Course overview

The BSc (Hons) Marketing degree at the University of East London is designed to prepare students for a professional career in marketing management. The programme enables students to understand consumer behaviour and apply this knowledge to how a company communicates and operates, which is an essential aspect of good marketing practice and a key driver of a successful business.

The BSc (Hons) Marketing degree at the University of East London offers a selection of innovative modules that are continuously updated to reflect the changing needs of the industry. Students will learn through a practice-led approach, delivered in many interactive and engaging ways, equipping them with core and specialist skills to enhance their competency and employability within the industry.

The programme runs for 4-5 years, during which students who do not meet the direct entry requirements to study the full marketing degree can opt for a Foundational Year. Additionally, students may undertake a placement year to gain hands-on experience in the field. 

The programme is professionally accredited by the Chartered Institute of Marketing (CIM), providing marketing graduates with significant exemptions from CIM professional qualifications.

Entry requirements

  • Applicants must submit a personal statement highlighting their reason for the programme, along with letters of recommendation and academic transcripts.
  • A relevant academic/employer reference may also be required.
  • Students have the option to upload their CV along with their applications to demonstrate their work experience.

Grade Requirements

  • 102-112 UCAS Tariff Points with qualifications equivalent to UK A-levels in business and studies, economics and marketing, or a related subject. The typical grade range is ABB-BBC.
  • International Baccalaureate: The overall score of 30-34 points.
  • BTEC Extended Diploma: The typical offer is DDM (Distinction, Distinction, Merit) in a relevant subject.

English Proficiency

  • Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS overall score of at least 6.5 (or a 5.5 in each section).

Scholarships

  • Engagement Bursary

    Up to £3,000

  • Hardship Bursary

    Up to £3,000

  • International Scholarship

    Scholarships range between £500 and £5,000 - off your first year's tuition fees - (depending on your course programme).

    Up to £500

  • Postgraduate Alumni Discount

    If you progress directly with no gap year, you may receive a 15% discount. For direct progression graduates achieving an Upper Second-Class Honours (2:1), you may receive a 20% discount.

  • Sports Scholarships

    Annual financial contributions to academic studies and living costs

Career opportunities

Graduates of a BSc (Hons) in Marketing are open to a wide range of career opportunities, including roles such as:

  • Market Research Analyst
  • Sales Representative
  • Chief Marketing Officer
  • Product Manager
  • Public Relations Specialist
  • Marketing Manager

Cost of study

For students enrolling in the BSc (Hons) Marketing degree at the University of East London, the tuition fees for the 2025/26 academic session are £15,560. These fees only apply to the tuition and do not cover additional costs.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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