University of East Anglia UEA

BA Digital Marketing and Strategy with a Year Abroad

University of East Anglia UEA

Course overview

The BA Digital Marketing and Strategy with a Year Abroad at the University of East Anglia (UEA) is a four-year course where students learn about strategic business planning, social media marketing, email marketing, and content creation. 

A key aspect of the programme is the third year, where students study abroad at one of UEA’s global partner universities. This year abroad helps them gain international experience, learn about different cultures, and develop valuable communication skills. It also adds an edge to their resumes, boosting their career prospects.

The course starts with a shared first year with other business degrees, where students learn the fundamentals of business. As the programme progresses, students specialise in digital marketing and strategy through modules like Principles of Marketing, Management and Organisations, and Managing Data in a Digital World. By the time of graduation, they are well-equipped to pursue careers in areas such as digital marketing, brand management, market research, and business strategy.

Entry requirements

Grade Requirements:

  • To be eligible, candidates should hold DDM in the BTEC Level 3 Extended Diploma, ABB in A levels (excluding General Studies), 32 points overall in the International Baccalaureate, or present equivalent qualifications from abroad.

English Proficiency:

  • A minimum overall IELTS score of 6.0, with no skill area scoring less than 5.5, is necessary for applicants. Note that the test results are valid only if taken within two years of the course’s start date.

  • Students from specific countries may be exempt from providing proof of English proficiency.

Scholarships

  • International UG Merit Scholarship

    Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.

  • Music Scholarship

    Total Value: £3,000; Annual Value: £1,000

    Up to £3,000

  • The North Walsham Vikings RFC Bursary

    Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.

    Up to £500

  • University of Sanctuary Scholarship

    Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).

Career opportunities

Graduates with a BA in Digital Marketing and Strategy with a Year Abroad from the University of East Anglia can work in positions such as:

  • Content Manager 

  • SEO Specialist

  • Digital Marketing Specialist 

  • Social Media Manager 

  • Email Marketer 

  • E-commerce Manager

Cost of study

For the 2025/26 academic year, international students enrolling in the University of East Anglia’s BA Digital Marketing and Strategy with a Year Abroad will pay £24,800 for tuition. The placement year or year abroad incurs an extra £5,500. These fees could possibly increase by up to 4% as the degree progresses.

Admission

Interested candidates can apply for this course through UCAS. If you require help with your application, feel free to contact one of our trained counsellors.

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