BSc Marketing and Data Analytics with a Year Abroad

Studying a BSc in Marketing and Data Analytics with a Year Abroad at the University of East Anglia is designed to empower students with a strong foundation in marketing principles and analytics, alongside data collection analysis, and management studies and strategies. This course integrates data analytics with traditional marketing topics, giving students a broad understanding of how analytics can support and enhance marketing decisions.

Throughout this 4-year BSc degree in Marketing and Data Analytics at the University of East Anglia, students will gain hands-on experience with data tools and techniques, enabling them to understand customer behaviour, market trends, and the effectiveness of different marketing channels. 

Students also have the opportunity to enhance their practical learning by spending one or both semesters of their third year studying at a partner university abroad. Studying abroad not only enhances their employability after graduation but also helps them develop a global mindset needed to excel in their future careers.

The University of East Anglia was established in 1963, and since then it has grown to become a globally recognised research institution known for its supportive learning environment, extensive research output, and innovative teaching.

The university offers a broad range of undergraduate and postgraduate courses, including Business Management, Environmental Sciences, and the Arts, attracting students from all over the world. The university ensures that its programmes are career-orientated and meet industry standards, ensuring that students are well-prepared for their future careers.

The University of East Anglia is the home of interdisciplinary programmes that enable students to combine theory with practical-based learning. The university has strong industry ties with research centres, government agencies, and top firms, providing students with work placement and internship opportunities. It also offers a supportive learning environment, ensuring that it meets the needs of all students needed for academic and personal growth.

• Students are required to submit a personal statement outlining their interest in the programme, alongside letters of recommendation and an academic transcript.

Grade Requirement:

• Qualifications equivalent to UK A-levels in subjects such as economics, mathematics, and statistics. The typical grade range is ABB-BBC.

• International Baccalaureate: An overall score of 32 points.

• BTEC Extended Diploma: Typically grades ranging from DDM to DMM.

English Proficiency:

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS overall score of at least 6.5 (or a 5.5 in each section).

The tuition fee for the 2025/26 academic year for international students enrolling in the BSc in Marketing and Data Analytics with a Year Abroad at the University of East Anglia is approximately £24,000. Students may incur additional costs in the course of their education at the university over and above tuition fees in an academic year.

The University of East Anglia offers several scholarships for international students. To be eligible for any of its financial aid options, students must first receive an offer from the university.

The International PG Merit Scholarship is an automatic award for students paying overseas fees joining an eligible postgraduate programme at the university. This award is worth £4,000 if students achieve the equivalent of a UK 2:2 bachelor’s degree, or £5,000, if their final undergraduate grade is equivalent to at least a UK 2:1 bachelor’s degree classification.

Graduates of the BSc in Marketing and Data Analytics with a Year Abroad from the University of East Anglia have a wide range of career opportunities. They often secure roles as:

• Marketing Analyst 

• Marketing Research Analyst 

• Data Analyst

• Product Marketing Analyst 

• Business Analyst 

• Data Scientist

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.