BSc (Hons) Marketing and Data Analytics

In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge. Our dynamic BSc in Marketing and Data Analytics is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies. On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics.

The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll also gain hands-on experience with data tools and techniques. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels.