University of East Anglia

BA (Hons) Marketing and Management (Final Year Entry)

University of East AngliaNorwich Research Park, Norwich

Course overview

This is the final year entry/top up version of the BA Marketing and Management degree. On this one-year course, you’ll study six subjects and graduate with a high-quality top-up component to your degree, from a highly ranked UK university. This course will allow you to combine a passion for marketing and an interest in management.

You'll develop a set of leading-edge skills suited to a range of exciting career pathways. At Norwich Business School, you’ll encounter research-driven instruction and hands-on learning, with the aim of developing your employability from day one. On this course, you’ll have the opportunity to explore contemporary issues in marketing and develop skills in sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels and analysing customer insights through market research.

As part of this course, you'll also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form videos.

Key highlights

  • Top-up year completing a full honours degree across six subjects
  • Research-driven teaching with hands-on learning focused on employability
  • Develop skills in sustainable marketing strategy and marketing communication
  • Use digital marketing and social media channels effectively
  • Analyse customer insights through market research
  • Present ideas through group presentations, project reports and short-form videos

Entry requirements

  • HNC / HND — with B in each graded unit from one of the following courses: Business Business with ITBusiness with Marketing

Careers this course leads to

  • Marketing executive
  • Digital marketing specialist
  • Social media manager
  • Market research analyst
  • Brand manager
  • Business development manager

Cost of study

UK/Home: £9,790 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.

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