MSc International Marketing and Artificial Intelligence for Business
Course overview
The MSc International Marketing and Artificial Intelligence for Business at the University of Dundee integrates global marketing techniques with the revolutionary power of AI to equip you for today's business world. This curriculum focuses on applying AI insights to improve marketing campaigns, create data-driven choices, and adapt consumer experiences.
You'll study essential marketing themes including worldwide branding, consumer behaviour, and digital engagement, as well as AI foundations like data analytics, machine learning, and ethics. The course also provides hands-on experience with AI technologies and real-world projects, ensuring that you complete the course with relevant skills and industry expertise.
Entry requirements
As part of your application, you must provide a CV outlining your academic and professional experience, an academic or professional reference, and a personal statement expressing your interest in the course and career ambitions.
If you have already graduated, you will need to present official transcripts and degree certificates. The institution considers candidates with useful professional experience, even if they do not meet standard academic requirements.
Grade Requirements
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Applicants usually require a UK Lower Second-Class Honours (2:2) degree or equivalent in any discipline that has allowed them to acquire analytical and quantitative skills.
English Proficiency
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Non-native English speakers must have an IELTS score of 6.0 overall, with a minimum of 5.5 in each component.
Scholarships
Al-Maktoum College Living Support Scholarship
Value - £3,000
Up to £3,000Chevening Scholarship
Global Excellence Scholarship Postgraduate
Value - £8,000
Up to £8,000Vice Chancellor's East Asia Postgraduate Scholarship
Value - £4,000
Up to £4,000
Career opportunities
MSc International Marketing and Artificial Intelligence for Business graduates are qualified for positions like:
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Marketing Data Analyst
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AI Strategy Consultant
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Digital Marketing Specialist
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Brand Manager
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Business Intelligence Analyst
Cost of study
Tuition for UK students is £10,500 per year (2025–2026), while tuition for international students is £23,000. There may be additional expenses for materials like graduation fees and textbooks.
Admission
To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.
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