University of Bradford

MSc Digital and Strategic Marketing

University of Bradford

Course overview

The MSc Digital and Strategic Marketing at the University of Bradford gives advanced training in modern marketing. Students learn to use digital tools, data, and strategic thinking to plan and run marketing campaigns. The course mixes theory with hands-on work so that graduates can step into jobs in advertising, branding, digital marketing, or strategy roles. The course runs full-time (12 months) or part-time (24 months).

Core modules cover brand management, consumer behaviour, digital marketing metrics, campaign planning, and marketing communications. Students also study a marketing simulation, analytics, and complete a dissertation at the end. Optional modules include international marketing, business leadership skills, corporate social responsibility, cross-cultural management, or entrepreneurship.

Teaching uses lectures, seminars, case studies, simulation, group work, and project work. Assessment methods include exams, coursework, group projects, simulations, and a final dissertation. Practical tasks help students build real-world marketing and analysis skills. The course sits in the University of Bradford School of Management.

The school holds the “triple-crown” accreditation (AMBA, EQUIS, and AACSB), one of the few business schools globally with this status. The marketing course is also recognised by the Chartered Institute of Marketing (CIM). Graduates get exemptions from several CIM modules, it is also good if they wish to obtain a CIM professional marketing qualification. Students are assigned a personal tutor and the university offers academic support services and extra help for international students.

Entry requirements

Grade Requirements:

  • The typical entry requirement is a good undergraduate degree (at least 2:2) in business, marketing, management, computing, or a related field. Applicants from non-business backgrounds may also be considered if they have relevant work experience or a strong interest in digital marketing.

English Proficiency:

  • International applicants must provide evidence of English proficiency, typically through an IELTS score of 6.0 overall, with no individual band lower than 5.5.

Scholarships

  • Distance Learning MBA Scholarship

    Women will receive a scholarship equivalent to 10% of the overall tuition fee as a tuition fee discount.

    Up to 10% of fees

  • Executive MBA Scholarship

    Women will receive a scholarship equivalent to 30%; other students will receive a scholarship equivalent to 20%

  • Scholarship for MSc Renewable and Sustainable Energy

    £7,500 as a tuition fee discount. This means that students will pay: £17,889

    Up to £7,500

  • UoB 10% Family Postgraduate Discount

    Recipients will receive a 10% discount on their overall tuition fees.

    Up to 10% of fees

Career opportunities

Graduates of the MSc Digital and Strategic Marketing from the University of Bradford can work as:

  • Digital Marketing Manager
  • Social Media Strategist
  • Brand Manager
  • Content Marketing Manager
  • Marketing Consultant

Cost of study

For the 2026/27 entry, the annual tuition fee to study MSc Digital and Strategic Marketing at the University of Bradford is £21,490 for international students.

Admission

To apply for the MSc Digital and Strategic Marketing at the University of Bradford, prospective students can submit their applications through the university’s online application portal. You can reach out to our experienced counsellors at AHZ for assistance.

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