Marketing Data Analytics BSc (Hons)
University of BedfordshireLuton campus, United Kingdom
Course overview
Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics) and AI (like ChatGPT, GitHub, Copilot, Gemini, K-AI and Cursor. If you have any questions about the course, please contact the course leader, Dr Long Vo at [email protected] Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.
Key highlights
- Hands-on training in R, Python, SQL, Excel and KNIME
- Data visualisation using Tableau and Power BI
- Web analytics skills developed with Google Analytics
- Use of AI tools including ChatGPT, GitHub Copilot and Gemini
- Focus on data-led decision making for marketing
Entry requirements
- UCAS tariff points: 96 — 96 UCAS tariff points including 80 from at least 3 A-levels or equivalent GCSE grade 5 Maths or equivalent
- GCSE: 5 — to include Mathematics
Scholarships
A level and IB Scholarship for International Students
Our A level and IB scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Advanced Placement (AP) Merit Scholarship
Our AP Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Hong Kong Diploma (HKDSE) Merit Scholarship
Our HKDSE Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000International Foundation Year Scholarship
Our International Foundation Year Scholarship is worth £5000 off international tuition fees for the first year of study.
Up to £5,000International Undergraduate Subject-specific scholarships
Our International Undergraduate subject-specific scholarships are worth up to £5000 off international tuition fees for each year of study.
Up to £5,000Vice Chancellor's Scholarship for Undergraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Careers this course leads to
- Marketing Data Analyst
- Digital Marketing Analyst
- Marketing Insights Analyst
- Business Intelligence Analyst
- Web Analytics Specialist
- CRM Analyst
Cost of study
UK/Home: £9,790 per year | International: £16,800 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Bedfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.