AI in Marketing (Blended learning) MSc
University of BedfordshireBlended Learning (Luton campus), United Kingdom
Course overview
This course is now only taking applications for September 2027 entry. For further information or to apply contact [email protected] This one-year, blended learning Master’s equips students with advanced AI and marketing skills, providing a profound understanding of artificial intelligence technologies and their applications in marketing. It focuses on enhancing your ability to utilise AI for data-driven decision-making; improving customer engagement; and optimising marketing strategies.
It fully prepares you for high-demand roles within the sector, encouraging creativity and innovation while promoting ethical practice in areas such as data privacy, fairness and sustainability.
Key highlights
- Blended learning combining online and face-to-face study
- Develops advanced skills applying AI technologies to marketing
- Focuses on AI for data-driven marketing decision-making
- Covers using AI to improve customer engagement and optimise strategies
- Promotes ethical practice in data privacy, fairness and sustainability
Entry requirements
- Degree: 2:2 — to include related subject
Scholarships
Alumni Scholarship
The University of Bedfordshire values its alumni and is proud to offer a scholarship worth 20% of your first year’s fees.
Up to 20% of feesPostgraduate Global Merit Scholarship
Our Postgraduate Global Merit Scholarship is worth £3000 off the total international tuition fees for the course.
Up to £3,000Postgraduate Global Subject-Specific Merit Scholarship
Our Postgraduate Global Subject-specific Merit scholarships are worth up to £4000 off international tuition fees for the course.
Vice Chancellor's Scholarship for Postgraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Careers this course leads to
- AI Marketing Specialist
- Marketing Data Analyst
- Digital Marketing Manager
- Marketing Automation Specialist
- Customer Insights Analyst
- Marketing Technology Manager
Cost of study
UK/Home: £10,000 per year | International: £17,900 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Bedfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.
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