University of Bedfordshire

MSc Marketing

University of Bedfordshire

Course overview

The MSc Marketing at the University of Bedfordshire is a one-year, full-time course that aims to advance students’ skills and understanding of modern marketing strategies. During the programme, students will learn how to effectively engage with brands, understand digital consumer behaviour, create strategic marketing plans, and navigate international business. These areas essentially help students build the skills necessary to succeed in today’s competitive job market.

Some of the core units included in the programme are Marketing in the Digital Era, Strategy, Brand Management, and Consumer Behaviour. Assessment is carried out using various methods, such as working on real projects, giving presentations, writing industry reports, and doing reflective assignments. Additionally, the programme offers resources from Harvard Business Publishing, interactive SEMrush simulation software, and advanced business analytics tools, all of which enhance the hands-on learning experience.

Graduates of the MSc Marketing programme will be well-equipped for various careers in marketing, including roles in brand management, advertising, media buying, marketing research, and public relations.

Entry requirements

Grade Requirements:

  • Candidates need to possess a minimum of a 2.2 honours degree in a relevant subject or an equivalent qualification.

English Proficiency:

  • International students whose native language is not English are required to achieve an IELTS score of at least 6.0, ensuring that no individual skill section is below 5.5, or hold a comparable qualification.

Scholarships

  • Alumni Scholarship

    The University of Bedfordshire values its alumni and is proud to offer a scholarship worth 20% of your first year’s fees.

    Up to 20% of fees

  • Postgraduate Global Merit Scholarship

    Our Postgraduate Global Merit Scholarship is worth £3000 off the total international tuition fees for the course.

    Up to £3,000

  • Postgraduate Global Subject-Specific Merit Scholarship

    Our Postgraduate Global Subject-specific Merit scholarships are worth up to £4000 off international tuition fees for the course.

  • Vice Chancellor's Scholarship for Postgraduate Students

    Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.

    Up to £1,000

Career opportunities

The following are potential careers for students who earn an MSc Marketing degree from the University of Bedfordshire:

  • Digital Marketing Manager 
  • Social Media Manager 
  • Brand Manager 
  • Public Relations Specialist 
  • Sales Manager 
  • Market Research Analyst

Cost of study

International students enrolling in the University of Bedfordshire MSc Marketing for the academic year 2025/26 will be charged a tuition fee of £17,750 annually. Note that this fee can change each year.

Admission

Interested candidates can submit their applications through the university's online form. Those who have questions or need support can get in touch with one of our trained counsellors.

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