BSc Marketing

The BSc Marketing course at the University of Bedfordshire covers the latest developments in modern marketing, including communications, artificial intelligence, and digital and social media. The course also focuses on essential marketing areas such as consumer behaviour, data analysis, brand management, and innovation. 

This programme is professionally accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering benefits like discounts on exams and membership fees.

In this course, students engage with both marketing theory and practical applications, connecting their studies with real-world scenarios and projects, which helps them understand how classroom knowledge applies to workplace practices. The course aims to prepare graduates with the skills and understanding needed for a successful career in the dynamic field of marketing.

Candidates are required to submit a personal statement. In this statement, they should discuss their reasons for applying for the course and provide other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs along with their applications to demonstrate their work experience.

Grade Requirements: 

• Applicants typically need 96 UCAS tariff points, which should include 80 points from at least three A-levels or equivalent qualifications, such as a BTEC Extended Diploma (DDM), T Levels, or the International Baccalaureate.
• Equivalent international qualifications are also accepted.

English Proficiency: 

• If English is not your primary language, you need an overall IELTS score of 6.0, with a minimum of 5.5 in each of the four components (reading, writing, listening, and speaking). 
• The university also accepts equivalent English language test scores, such as those from TOEFL or PTE Academic.

International students pay £16,900 per year as tuition for the full-time standard undergraduate for the Academic Year 2025/26.

The University of Bedfordshire provides scholarships and bursaries to provide financial help to students. These include Excellence Scholarships, which award £2,500 each year for three years to students who achieve a set number of UCAS tariff points. Additionally, Achievement Scholarships offer £500 per year to students with 120 UCAS tariff points. International students may also be eligible for a £1,000 scholarship in their first year.

A BSc in Marketing prepares you for various roles within the marketing and business sectors. You can work as:

• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Advertising Executive
• Market Research Analyst
• Communications Officer

Applications can be made through UCAS or directly through the university's online application portal. Our trained counsellors can help you through the process.