MSc Digital Marketing with Data Analytics

In the MSc Digital Marketing with Data Analytics at Richmond American University London, students build strong digital marketing and data analysis skills side by side. They learn how to plan a digital campaign, reach customers online, use data to see what works and what does not, and improve the campaign based on real results. Students cover topics such as search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing, and also learn machine learning or data analytics methods to understand user behaviour.

The programme runs for 12 months full-time (or 18 months if starting in January or studying part-time). It is delivered at the London campus of Richmond American University London, giving access to an international and US/UK dual-degree environment. Students will work on real project work, use industry tools, and often engage with guest speakers or practitioners. The teaching draws on both marketing and data/analytics methods. Students engage in lectures, workshops, seminars, and practical labs. They learn how to use digital marketing channels, how to collect and clean data, how to analyse data, and how to present insights in a business context. For assessment, students will complete coursework, group projects, individual assignments, and a final professional project or internship module.