Nottingham Trent University

Digital Marketing and Artificial Intelligence

Nottingham Trent University

Course overview

Learn to harness AI for digital marketing success with hands-on skills, ethical insights, and strategies to boost decision-making and customer engagement.

Key highlights

  • Hands-on skills applying AI to digital marketing
  • Covers ethical considerations of using AI in marketing
  • Strategies for using AI to improve marketing decision-making
  • Focus on boosting customer engagement through AI tools

Entry requirements

To join this microcredential, you should have a basic understanding of digital marketing principles, including the marketing planning process, strategy, and marketing mix. No prior knowledge of AI is required. A willingness to explore new technologies and apply them to marketing practices is essential.

You’ll need access to a computer with internet connectivity to participate, but no technical skills or paid subscriptions to AI platforms are necessary.

Scholarships

  • Bangladesh High Achievers Award

    We are pleased to offer up to £3,000 fee reduction to all high achieving Bangladeshi students.

    Up to £3,000

  • Chevening Scholarships

  • English Language Test Discount

    You may be entitled to £200 towards the cost of an English Language Test.

    Up to £200

  • Nottingham Law School’s Professional Courses Scholarships

    Nottingham Law School is delighted to offer a number of competitive professional courses scholarships that are worth up to half the value of your tuition fee.

  • NTU Excellence Scholarships

    Undergraduate and Postgraduate - 50% or 25% off your first year tuition fees.

  • NTU International Merit Scholarships

    International Merit Scholarships: £3,000

    Up to £3,000

  • NTU International Scholarships

    International Scholarships : £2,000

    Up to £2,000

  • NTU Music Scholarship

    We may award music tuition for a number of months, a full academic year, or up to the length of your course.

  • NTU Sanctuary Scholarship

  • Outstanding Achievement Award

    The value of the scholarship is £1,000 for each year of study on your first course at the University (excluding any work placement year).

    Up to £1,000

  • Sibling Loyalty Reward

    20% discount on tuition fees.

    Up to 20% of fees

  • Sport Scholarships

    Potential bursary or fee reduction.

  • Undergraduate Executive Dean's Scholarship

    Undergraduate Executive Dean's Scholarship: £5,000

    Up to £5,000

  • Women in Computer Science

    50% of tuition fee

    Up to 50% of fees

Careers this course leads to

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Marketing Analyst
  • Marketing Automation Specialist
  • Content Marketing Manager

Cost of study

UK/Home: £650 | International: £650

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Nottingham Trent University, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now
Download Free Guide