Digital Marketing BSc (Hons) (with Foundation Year)

This course title has been changed from Marketing with Digital BSc to Digital Marketing BSc, to better reflect the analytical, evidence-based, and professional skills developed throughout the course. The new title aligns more closely with industry expectations, giving you more well-rounded digital marketing knowledge and skills. Not everyone takes the same route into university, and that’s ok.

If you’re passionate about working in marketing but don’t quite meet the entry requirements for one of our Marketing with Digital degree, then this course is for you. The degree starts off with an introductory year into marketing and the digital world, which will equip you with the foundational knowledge you’ll need to explore the discipline in-depth in subsequent years. It’s also an opportunity to step into Higher Education, giving you a broad-based view of marketing and business.

It will give you a well-rounded start, with exciting topics in an introduction to marketing, business communications and culture, problem-solving for business and data-handling for business and marketing - all building the strong foundations you’ll need to thrive in today’s marketing environment. Our recently re-validated Digital Marketing BSc (Hons) course has been redesigned to reflect the growing importance of digital technologies, data-driven decision-making, and AI in modern marketing practice. The curriculum has been comprehensively updated to incorporate emerging trends, industry-standard tools, and the latest developments in digital marketing, ensuring graduates are equipped with the skills sought by employers in a rapidly evolving marketplace.

AI concepts and applications are embedded throughout the course, giving you the chance to explore how technology is transforming consumer engagement, content creation, analytics, and marketing communications.