Keele University

Digital Marketing MSc

Keele UniversityStaffordshire, UK

Course overview

Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry.

Enhance your practical skills through collaboration with organisations, equipping yourself with the knowledge and experience to unlock exciting career opportunities.

Key highlights

  • Specialist study of emerging trends including artificial intelligence in marketing
  • Develop effective content strategies for engaging global audiences
  • Practical skills built through collaboration with real organisations
  • Optional placement route extending study to up to two years
  • Learn to design impactful digital marketing strategies and compelling narratives

Entry requirements

  • Degree: 2:2 — to include any subject

Scholarships

  • Chevening Scholarships

  • Humanities Master's Scholarship

    We aim to award scholarships up to £1,000.

  • Keele Alumni Discount

    The Keele Alumni Discount is a 20% discount of the tuition fee charged for Keele Alumni (10% for online programmes).

  • Keele Staff Discount

    If you are a Keele University employee, you may be eligible for a 30% discount off your postgraduate tuition fees.

    Up to 30% of fees
  • KUIC Postgraduate Progression Scholarship

    70% and above - £5,000; 60% - 69% - £4,000; 50% - 59% - £3,000.

  • Postgraduate Global Scholarship

    1st - £5,000; 2:1 - £4,000; 2:2 - £3,000.

  • The Keele Postgraduate Research Alumni Discount (KPGRAD)

    This is a 20% discount on the tuition fee if you are studying a Postgraduate Research course (MPhil, PhD, or Professional Doctorate) either delivered on Keele Campus or Online.

    Up to 20% of fees

Careers this course leads to

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO and PPC Specialist
  • Marketing Analyst
  • Digital Marketing Executive

Cost of study

UK/Home: £11,700 | International: £18,200

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Keele University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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