BA Business Management and Music Production
Course overview
The Bachelor of Arts (BA) in Business Management and Music Production at Keele University enhances imaginative and practical skills. You will learn about key aspects of business, including marketing and planning, while simultaneously developing music-making abilities such as recording, sound mixing, and audio design.
The course is designed to prepare students for careers in the business and music industries. They will learn how to mix, master, perform sound engineering, and compose lyrics to advance their music careers. An additional module in this course focuses on promotional strategy, essential for business success. Students will not only learn the fundamentals of business but also how to promote their music, collaborate with others, share royalties, manage themselves and other artists, and build a strong fan base.
Learning is through lectures, workshops, and studio sessions. They will work with expert producers who will sharpen their vocal abilities and songwriting skills. Students can also spend a year working in industry or undertake an entrepreneurship year. Assessment methods include essays, group projects, creative portfolios, and business simulations.
Entry requirements
Grade Requirements
Candidates are expected to have 112 UCAS Tariff points, grade BBC at A level, DMM at BTEC, and a Merit at T level. For a contextual offer, a CCC in three A levels is accepted. An International Baccalaureate score of 29 points overall or 554 in three Higher Level subjects, and an Access to HE Diploma score of 112 UCAS points, including at least 15 Level 3 credits at Distinction, is also considered.
English Proficiency
International students need an IELTS Academic overall score of 6.0, with at least 5.5 in each component. A TOEFL iBT overall score of 79, with minimum scores of 17 in Listening, 18 in Reading, 17 in Writing, and 20 in Speaking. Other accepted English language tests include a Pearson PTE Academic overall score of 59, with at least 54 in each component, and a Cambridge English score of 169, with at least 162 in each band.
Scholarships
Article 26 Sanctuary Scholarships
A full tuition fee waiver for up to 4 years; A cash award of £1200 each year towards living costs.
International Baccalaureate Global Scholarship
Awards of £1,000 for international students undertaking the International Baccalaureate Diploma.
Up to £1,000Placement Bursary Initiative
The Placement Bursary Initiative could be worth up to £500 during your unpaid/paid, non-mandatory placement.
The Advanced Entry Scholarship (UG)
Awards of £3,000 will be awarded towards the tuition fee for the year of entry for students who exceed published entry requirements.
Up to £3,000Undergraduate Global Scholarship (UG)
Eligible students will be awarded £3,000 per annum for every year studied (up to 4 years, not including placement years).
Up to £3,000
Career opportunities
Graduates of the BA (Hons) Business Management and Music Production programme from Keele University are well-prepared to perform excellently in the business and music industry. Some of the roles where they can showcase their creativity include:
- Music Producer
- Artist Management
- Marketing Executive
- Business Development Officer
- Event Manager
- Label Assistant or A&R Representative
Cost of study
International students enrolling in the BA Business Management and Music Production should expect to pay an annual tuition fee of £19,500 in the 2025/26 academic year.
Admission
Prospective candidates should contact one of AHZ’s trained counsellors for personalised guidance before the course application closes.
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