BA Business Management and Music Production

The Bachelor of Arts (BA) in Business Management and Music Production at Keele University enhances imaginative and practical skills. You will learn about key aspects of business, including marketing and planning, while simultaneously developing music-making abilities such as recording, sound mixing, and audio design.

The course is designed to prepare students for careers in the business and music industries. They will learn how to mix, master, perform sound engineering, and compose lyrics to advance their music careers. An additional module in this course focuses on promotional strategy, essential for business success. Students will not only learn the fundamentals of business but also how to promote their music, collaborate with others, share royalties, manage themselves and other artists, and build a strong fan base.

Learning is through lectures, workshops, and studio sessions. They will work with expert producers who will sharpen their vocal abilities and songwriting skills. Students can also spend a year working in industry or undertake an entrepreneurship year. Assessment methods include essays, group projects, creative portfolios, and business simulations.

Keele University, located in Staffordshire, England, is a public research university established in 1949. The BA Business and Music Production course at Keele University is part of the Apple MacBook Loan Scheme. Music production students will receive an Apple MacBook with professional software installed. They can use this laptop throughout their degree, and there's no extra charge. This arrangement ensures that every student has the same opportunity to use excellent equipment. This will improve learning and help them become more familiar with the tools used in the profession.

Grade Requirements

Candidates are expected to have 112 UCAS Tariff points,  grade BBC at A level, DMM at BTEC, and a Merit at T level. For a contextual offer, a CCC in three A levels is accepted. An International Baccalaureate score of 29 points overall or 554 in three Higher Level subjects, and an Access to HE Diploma score of 112 UCAS points, including at least 15 Level 3 credits at Distinction, is also considered.

English Proficiency

International students need an IELTS Academic overall score of 6.0, with at least 5.5 in each component. A TOEFL iBT overall score of 79, with minimum scores of 17 in Listening, 18 in Reading, 17 in Writing, and 20 in Speaking. Other accepted English language tests include a Pearson PTE Academic overall score of 59, with at least 54 in each component, and a Cambridge English score of 169, with at least 162 in each band.

International students enrolling in the BA Business Management and Music Production should expect to pay an annual tuition fee of  £19,500 in the 2025/26 academic year.

Keele University provides scholarships and bursaries for international students enrolling in the various undergraduate programmes. For the 2025/26 academic year, the Undergraduate Global International Scholarship offers £5,000 per year; the Keele University International College Scholarship offers up to £2,500 for undergraduate students, and the GREAT Scholarship provides an additional £10,000 per year.

Graduates of the BA (Hons) Business Management and Music Production programme from Keele University are well-prepared to perform excellently in the business and music industry. Some of the roles where they can showcase their creativity include:

• Music Producer
• Artist Management
• Marketing Executive
• Business Development Officer
• Event Manager
• Label Assistant or A&R Representative

Prospective candidates should contact one of AHZ’s trained counsellors for personalised guidance before the course application closes.