MSc International Marketing
Edinburgh Napier UniversityEdinburgh, United Kingdom
Course overview
This programme will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing.
Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career. The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.
The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment. We are a top 5 UK modern university for graduate prospects (The Times Good University Guide 2026).
Key highlights
- Prepares graduates to start or develop international marketing management careers
- Open to graduates from any discipline, including career starters
- Combines academic rigour with day-to-day international marketing practice
- Modules feature real marketing examples across established and new techniques
- Builds decision-making and problem-solving skills for fast-changing situations
- Develops independent learning for continuing professional development internationally
Entry requirements
- Degree: 2:2 — or above
Scholarships
Harilela Scholarship
Successful applicants will be awarded £2,500 towards the cost of their fees, paid directly to the University’s fees office.
Up to £2,500June Scholarship
We have partial scholarships available for self-funded international applicants starting a course at Edinburgh Napier in June.
Careers this course leads to
- International Marketing Manager
- Marketing Executive
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Export Marketing Coordinator
Cost of study
UK/Home: £9,615 | International: £20,540
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Edinburgh Napier University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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