BA Business and Marketing
Course overview
This BA Business and Marketing course offers a proper understanding of the key principles and practices in both business and marketing. In this course, students will learn about essential marketing concepts, consumer behaviour, brand management, digital marketing, and strategic business planning.
The course aims to develop your ability to create and implement effective marketing strategies within a broader business context. The programme employs a variety of teaching methods to support your learning, including lectures, seminars, workshops, and practical case studies.
In this course, students’ progress are checked through essays and reports, presentations, group projects, and examinations. These methods are designed to evaluate your understanding of the subject matter and your capacity to apply it in real-world business situations.
Entry requirements
Candidates are required to submit a personal statement explaining their reasons for applying for the course and providing relevant details about their academic background. A suitable academic or professional reference is also necessary. Students have the option to include their CV with their application to highlight any relevant work experience they may have.
Grade Requirements:
- The standard entry requirement is 112 UCAS tariff points. This can be achieved through qualifications like A Levels, a BTEC Extended Diploma at MPP grade, a BTEC Diploma at MM grade, T Levels, or the International Baccalaureate.
- Equivalent international qualifications to A Levels are also considered.
English Proficiency:
- If English is not your first language, you will need to provide evidence of your English language proficiency. This typically involves an IELTS score of 6.0 overall, with a minimum of 5.5 in each section.
- The university also accepts equivalent English language qualifications, such as TOEFL and PTE.
Scholarships
25% Alumni Discount
Alumni who hold an undergraduate or postgraduate degree are now eligible for a 25% discount on the majority of published postgraduate taught full-time or part-time course fees including postgraduate certificates, diplomas.
Coventry University Group Scholarship
£2,000 scholarship per year of study.
Up to £2,000Sports Scholarships
£1,500 or £3,000 per year
Vice-Chancellor Undergraduate Scholarship
Up to £4,000 off a full-time Undergraduate degree: Year 1 – £2,000, Year 2 – £1,000 and Year 3 – £1,000.
Career opportunities
Graduates of the BA Business and Marketing programme can work as:
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Advertising Executive
- Market Research Analyst
- Sales Manager
Cost of study
The tuition fee for the BA Business and Marketing programme at Coventry University for the 2025/26 academic year is £16,800.
Admission
To apply for the BA Business and Marketing course at Coventry University, applicants should submit their applications through UCAS. Speak to our trained counsellors for personalised assistance with your application.
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