How to Win New Business & Develop Relationships

Course overview

Winning new business requires more than technical expertise - it demands structured prospecting and the ability to progress conversations to tangible opportunities. This course introduces delegates to best-practice pipeline management, questioning techniques and strategies for influencing and persuading prospects and clients. With a focus on practical application, delegates will develop confidence in pitching, cross-selling, and following up effectively, strengthening their capacity to generate growth

Key highlights

Covers best-practice pipeline management and structured prospecting
Builds questioning techniques to progress conversations into real opportunities
Teaches strategies for influencing and persuading prospects and clients
Practical focus on pitching, cross-selling and effective follow-up

Scholarships

Advocate of the Year Scholarship
£5,000; £3,000; £2,000
Bridging Scholarship
Up to £5,000
Bridging the Bar Scholarship
Value: £5,000
Up to £5,000
BTC Advocacy Scholarship
Award Value: £3,000
Up to £3,000
BTC Excellence Award
Value: £1,000
Up to £1,000
BTC Future Lawyer Scholarship
£3,000 Half fee full fee
Career Changer Scholarship
£3,000 Half fee full fee
Converting to Law Scholarship
£3,000 Half fee full fee
International Postgraduate Bursary
Value: £1,000
Up to £1,000
SQE Future Lawyer Scholarship
£3,000 Half fee full fee

Careers this course leads to

Business Development Manager
Account Manager
Sales Executive
Client Relationship Manager
Key Account Manager

Cost of study

UK/Home: £936 | International: £936

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to BPP University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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