MA Luxury Brand Management
Course overview
This Master's programme in Luxury Brand Management is designed to equip students with the specialist knowledge and skills required to excel in the luxury sector. The curriculum addresses the unique challenges and opportunities within this industry, focusing on developing confident leaders and innovative thinkers capable of strategically positioning premium brands in the global market.
Through a blend of lectures, seminars, workshops, and real-world case studies, students will gain a comprehensive understanding of strategic and tactical management skills. The course encourages the critical analysis and application of management theories to practical scenarios within the luxury industry.
The learning and assessment approach is engaging and dynamic, offering a hands-on experience tailored to the luxury sector's demands. The course structure provides robust support through pre- and post-class activities and workshops, complemented by individual support sessions to align learning with career aspirations. Students will have access to advanced resources, including marketing tools, market research databases, and luxury-specific industry reports.
Assessment methods will likely include a mix of coursework, presentations, and potentially a final project or dissertation, allowing students to demonstrate their understanding and application of luxury brand management principles. The course also offers opportunities for industry visits and guest speaker events to provide practical insights.
Entry requirements
Applicants might need to show they are a good fit for the course through an interview or by submitting a course proposal. Candidates are also required to submit a personal statement outlining their reasons for applying to the MA Luxury Brand Management course and detailing any other relevant information regarding their academic journey and professional aspirations. Furthermore, applicants must provide a relevant academic and/or employer reference to support their application. Students also have the option to upload their Curriculum Vitae (CV) to further demonstrate any relevant work experience they may possess.
Grade Requirements:
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Applicants typically need to hold at least a second-class honours degree (2:2) from a recognised university or equivalent, in any subject. Applications from individuals holding qualifications other than a standard degree will be reviewed individually.
English Proficiency:
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For applicants whose first language is not English, it is necessary to demonstrate a suitable level of English language proficiency. This can usually be met by achieving an overall score of 6.0 in IELTS, with a minimum score of 5.5 in each of the four components. The University also accepts equivalent English language qualifications, such as TOEFL, PTE, or SELT.
Scholarships
Bowater Financial Assistance Award
Graduate Scholarship
20% fee discount for BCU graduates undertaking Master’s or PhD study.
Up to 20% of feesInternational Postgraduate Scholarships
BCU is offering a scholarship of £3,000 to all self-funding international postgraduate students joining BCU on a full-time postgraduate taught Master’s degree in 2026.
Up to £3,000
Career opportunities
Graduates from the MA Luxury Brand Management programme can pursue a variety of roles within the luxury industry. Here are six potential career paths:
- Luxury Brand Manager
- Marketing Manager
- Social Media Manager
- Public Relations Specialist
- Luxury Retail Manager
- Luxury Buyer
Cost of study
As an international student, the tuition fee you need to pay per year for the MA Luxury Brand Management course is £18,600.
Admission
To apply for the MA Luxury Brand Management programme, you will need to complete an online application form available on the Birmingham City University website. If you have any questions or need guidance regarding the application process or the required documents, our experienced counsellors are available to provide assistance.
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