BA Sport Business Management
Course overview
The Birmingham City University BA Sport Business Management course provides the academic knowledge needed to build an exciting professional future within the global sports market, which is valued at over £400 billion and continues to grow significantly. This course combines theory with practical application and draws heavily from experienced sports leaders, covering areas like technology, digital innovation, marketing, events, operations, analytics, and crisis and risk management.
The course also introduces students to management concepts within events and encourages thought on the skills, qualities, and tasks managers perform in various situations to recognise effective event management.
The course also provides insight into the industry through sessions with experts, balancing theory and concepts for application in real-life scenarios. The programme also introduces major business functions and how they operate in different sport business contexts, and is accredited by the Chartered Management Institute.
Entry requirements
You need to submit a personal statement explaining your reasons for applying to the course and provide other relevant information about your studies. A relevant academic and/or employer reference is also required. You also have the option to upload their CV to show your work experience.
Grade Requirements:
- You need 112 UCAS Tariff points, including A Levels, BTEC Extended Diploma, BTEC Diploma, T Levels, or International Baccalaureate.
- A-level equivalent international qualifications are also accepted.
English Proficiency:
- If English is not your first language, you need an IELTS score of 6.0 overall, with no individual component scoring below 5.5.
- Other equivalent English language test scores, like TOEFL and PTE, can be submitted.
Scholarships
Accelerate Scholarship
If you come from a lower income family or household, you could receive an offer that is up to four grades below our normal entry requirements – and possibly claim a £1,000 scholarship too.
Up to £1,000International Undergraduate Scholarships
BCU is offering a guaranteed scholarship of £5,000 to all self-funding international undergraduate students joining BCU on a full-time degree in September 2026.
Up to £5,000Sports Scholarship
Enhanced performance support funding.
The High Achievers' Scholarship
You will be eligible for a £1,000 scholarship to get your university life off to a flying start.
Up to £1,000
Career opportunities
Graduates of the BA Sport Business Management course work as:
- Sports Marketing Manager
- Sports Event Organiser
- Sports Operations Manager
- Sponsorship Manager
- Sports Analyst
- Sports Development Officer
Cost of study
The tuition fee for international students taking the BA Sport Business Management at Birmingham City University is £17,690 per year.
Admission
Applications for the Birmingham City University BA Sport Business Management programme are submitted directly to the university. Please speak to our experienced advisors for guidance.
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