Birmingham City University

BA Digital Marketing

Birmingham City University

Course overview

The BA Digital Marketing at Birmingham City University a two-year DMI-accredited course that is designed to teach you the art of marketing in the digital world. In this course, you will develop your creative skills and gain the necessary skills to find new pathways to market successfully.

As an employment and practice-led course, you will work with accredited professionals and tutors on simulated advertising campaigns, using the latest technology to create engaging campaign experiences. During this course, you will cover core digital marketing topics like audience and brand development, planning and strategy, production, and research methodologies.

With special emphasis on practice, the BA Digital Marketing at Birmingham City University uses teaching methods such as practical sessions, traditional and guest lectures, and group debates. You will be assessed through practical project work, presentations, written reports, practical portfolios, and other ways. There are no exams, so assessment blends in with the modules.

Entry requirements

Here are the standard entry requirements to study BA Digital Marketing at Birmingham City University:

Grade Requirements

  • You should have a minimum UCAS point of 120 from either an A-Level (BBB), the International Baccalaureate (30 points overall), or a combination of both qualifications. You may also tender equivalent qualifications.

English Proficiency 

  • Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

Scholarships

  • Accelerate Scholarship

    If you come from a lower income family or household, you could receive an offer that is up to four grades below our normal entry requirements – and possibly claim a £1,000 scholarship too.

    Up to £1,000

  • International Undergraduate Scholarships

    BCU is offering a guaranteed scholarship of £5,000 to all self-funding international undergraduate students joining BCU on a full-time degree in September 2026.

    Up to £5,000

  • Sports Scholarship

    Enhanced performance support funding.

  • The High Achievers' Scholarship

    You will be eligible for a £1,000 scholarship to get your university life off to a flying start.

    Up to £1,000

Career opportunities

Here are some of the career options you have with a BA in Digital Marketing from Birmingham City University:

  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Content Marketing Strategist
  • Email Marketing Coordinator
  • PPC (Pay-Per-Click) Analyst

Cost of study

The tuition fee (2025/2026 session) to study BA Digital Marketing at Birmingham City University is £18,600. However, this fee does not include placement year costs and other personal expenses.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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