Consumer and Digital Marketing Analytics MSc

Course overview

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website. In the age of big data, companies have more consumer information than ever before.

They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company. Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

Key highlights

Eligible for exemptions from some Chartered Institute of Marketing qualification modules
Covers brand management, loyalty, consumer behaviour and marketing communications
Develops digital marketing and customer insight skills in international settings
Builds specialised analytical skills across marketing and digital applications
Explores using big data and consumer feedback to improve products

Entry requirements

Degree: 2:2 — Undergraduate degree at 2.ii (or equivalent).

Scholarships

Deans Scholarship - Postgraduate Research
20% reduction in the published Postgraduate Research tuition fee for each year of study.
Up to 20% of fees
Heads of School Scholarship
10% reduction in the published Postgraduate Research tuition fee for each year of study.
Up to 10% of fees
Inclusive Bangor Scholarships
Payment towards tuition fees for one-year taught or research postgraduate Masters (or for two years if studying part-time). This will be capped at £9,500.
Refugee Scholarship
Vice-Chancellor Postgraduate Research Scholarships
50% discount on the published International Tuition Fee for each year of study.
Up to 50% of fees

Careers this course leads to

Marketing Analyst
Digital Marketing Manager
Customer Insight Analyst
Brand Manager
Marketing Executive
Marketing Communications Manager

Cost of study

UK/Home: £11,500 per year | International: £20,500 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Bangor University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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