Search Engine Optimisation and Paid Search

Key highlights

• Covers key principles, practices and concepts of SEO and paid search
• Practical tools and techniques including keyword optimisation
• Explores on-page and off-page SEO and link building strategies
• Apply your learning to a project of your choice

Entry requirements

Scholarships

• Alumni Discount

  A 20% discount is provided exclusively on tuition fees and not to any associated course costs.

  Up to 20% of fees

• Chevening Scholarship

• International Students Emergency Fund

  The fund aims to help students with basic living costs such as food, utilities and rent.

• RGU Early Deposit Payment Discount

  Self-funding students paying an international fee joining in the September 2026 intake who pay their deposit will receive an additional £500 discount.

  Up to £500

• RGU Financial Award for MBA Students

  10% discount towards tuition fees.

  Up to 10% of fees

• RGU Golf Scholarship

  Up to £8,500 per year

• RGU International Merit Based Scholarship for Masters Students

  Value - £5,000 discount on postgraduate fees.

  Up to £5,000

• RGU International Student Discount for Master's Students

  Students from Kenya, Indonesia and Nepal will receive a £4,000 discount. All other countries listed will receive a £3,000 discount.

• RGU International Student Discount for Research Students

  £3,000 discount towards postgraduate research tuition fees.

  Up to £3,000

• RGU International Student Discount for Undergraduate Students

  £2,000 discount on each year of study of undergraduate tuition fees.

  Up to £2,000

• RGU SPORT Scholarship

  Financial assistance is awarded to support travel, training, equipment and competition expenses accrued during the academic year.

• Vice-Chancellor's Undergraduate Scholarship

Careers this course leads to

• SEO Specialist
• PPC Specialist
• Digital Marketing Executive
• Paid Search Executive
• Content Marketing Executive

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Robert Gordon University, and guide you through interview, offer, CAS and visa — right up to enrolment.