MBA Master of Business Administration - Digital Marketing
Course overview
Drive business growth through digital insight and strategy with the MBA Digital Marketing. This MBA pathway prepares future leaders to apply advanced marketing, analytics, and strategic decision-making skills in dynamic digital environments. You will build the capabilities needed to lead teams and shape impactful, data-driven marketing strategies.
Key highlights
- Combines advanced marketing, analytics and strategic decision-making skills
- Focuses on leading in dynamic digital business environments
- Builds capabilities to lead teams and shape marketing strategy
- Develops data-driven approaches to driving business growth
Entry requirements
- Degree: 2:2 — to include any subject; or above
Scholarships
Chevening Scholarship
RGU Financial Award for MBA Students
10% discount towards tuition fees.
Up to 10% of feesRGU International Merit Based Scholarship for Masters Students
Value - £5,000 discount on postgraduate fees.
Up to £5,000RGU International Student Discount for Master's Students
Students from Kenya, Indonesia and Nepal will receive a £4,000 discount. All other countries listed will receive a £3,000 discount.
RGU International Student Discount for Research Students
£3,000 discount towards postgraduate research tuition fees.
Up to £3,000
Careers this course leads to
- Digital Marketing Manager
- Head of Marketing
- Marketing Director
- Digital Strategy Manager
- Marketing Analytics Manager
- E-commerce Manager
Cost of study
UK/Home: £12,160 | International: £12,160
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Robert Gordon University, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.