MSc Digital Marketing
Course overview
This MSc Digital Marketing degree, run by the Aberdeen Business School, is very practical. It teaches students the skills to plan, run, and check successful marketing campaigns and strategies. The course looks at many modern technologies, giving students a clear view of today's digital marketing world. A main part of the course is input from industry partners, and much of their work will be based on real projects for companies, such as checking websites and doing digital public relations (PR).
Students will learn using lectures, tutorials, workshops led by industry experts, and practical classes. They can also access learning materials through the online system, Campus Moodle. Students' work will be assessed in several ways, including a dissertation or practical project, portfolios of work, reports, and specific tasks. Students can also choose to do a four-week work placement to use their skills in a real job setting.
Entry requirements
Candidates are required to submit a personal statement detailing their reasons for applying and should also provide a relevant academic or employer reference. Students have the option to upload a CV with their application to provide evidence of any professional experience.
Grade Requirements:
- Applicants need at least a second-class honours undergraduate degree (a 2:2) in any subject area.
- The University will also consider applicants with a lower degree classification if they can demonstrate that they have enough relevant professional work experience in a related field, assessing each application individually.
English Proficiency:
- Applicants whose first language is not English must score 6.0 overall in the IELTS test, with no individual section score lower than 5.5.
- The University accepts equivalent scores from other recognised secure English language tests (SELTs) as proof of English language ability.
Scholarships
Chevening Scholarship
RGU Financial Award for MBA Students
10% discount towards tuition fees.
Up to 10% of feesRGU International Merit Based Scholarship for Masters Students
Value - £5,000 discount on postgraduate fees.
Up to £5,000RGU International Student Discount for Master's Students
Students from Kenya, Indonesia and Nepal will receive a £4,000 discount. All other countries listed will receive a £3,000 discount.
RGU International Student Discount for Research Students
£3,000 discount towards postgraduate research tuition fees.
Up to £3,000
Career opportunities
This course prepares students for professional careers in the growing digital economy, with possible roles including:
- Digital Marketing Manager
- Social Media Manager
- SEO Manager
- Digital Strategist
- Community Manager
Cost of study
The full-time tuition fee for the MSc Digital Marketing course for international students is £17,410.
Admission
All applicants for the MSc Digital Marketing course, including UK and international students, must apply directly to Robert Gordon University using the online application form available on the University's website. We highly recommend that all applicants contact AHZ's trained counsellors for assistance with their application process.
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