Marketing & Psychology

Key highlights

• Explores customer requirements and how to create added-value products and services
• Examines the role of communications in customer satisfaction
• Psychology component focuses on the study of human behaviour

Entry requirements

Scholarships

• Asylum Seeker Scholarship

  Value: Cost of tuition fees and essential study costs.

• BBA International Scholarship

  25% fee reduction per year (three years in total).

• Faculty of Engineering International Scholarship for Undergraduate Study

  Value: 15% of tuition fees for each year of study - typically £4,650 for first year.

• Faculty of Science Undergraduate Scholarships for International Students

  Scholarships of between £6,000 - £7,000 per year of study are available to new international students joining an eligible undergraduate degree in the Faculty of Science in the 2026/27 academic year.

  Up to £6,000

• Humanities & Social Sciences: Undergraduate International Dean's Excellence Scholarship

  Value: £5,000 per year of academic study.

  Up to £5,000

• Strathclyde Business School Dean's Excellence Awards (Undergraduate)

  Value: 25% fee reduction per year.

• Undergraduate Scholarships for Physics International Students

  Scholarships of £7,000 per year of study are available to new international students.

  Up to £7,000

Careers this course leads to

• Marketing executive
• Market research analyst
• Consumer insight analyst
• Brand manager
• Digital marketing specialist
• Advertising account executive

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Strathclyde, and guide you through interview, offer, CAS and visa — right up to enrolment.