University of Staffordshire

Social Media Marketing & AI Certificate of Attendance

University of StaffordshireStoke-on-Trent campus, United Kingdom

Course overview

This masterclass will cover: • What is Social Media Marketing Strategy? • An overview of the target audience and personas • Creating a social media audit • Objectives and KPIs for SMEs • Building a content strategy and content calendar • Social media analysis and tracking • AI and content generation • AI and data analysis • AI and social media marketing

Key highlights

  • Covers building a social media marketing strategy from scratch
  • Practical training in social media audits and audience personas
  • Set objectives and KPIs tailored to small and medium businesses
  • Create a content strategy and content calendar
  • Use AI for content generation and data analysis
  • Learn social media analysis and performance tracking

Entry requirements

  • IELTS: 6 — 6.0 Most courses require IELTS 6.0 overall with a minimum of 5.5 in each component, or an equivalent approved English language qualification. Some courses have higher entry criteria, so check the course-specific entry requirements.

Scholarships

  • Alumni Discount

    25% on tuition fees compared to other universities, making your postgraduate degree a smart investment.

  • Care Leavers and Estranged Students

    Applicants who have been in local authority or foster care can recevie a one-off higher education bursary of £2,000 from your local authority, which is paid in instalments.

    Up to £2,000
  • Disabled Students Allowance

    DSA provides extra support for those students who incur extra course costs as a direct result of their disability.

  • Horizon Fund Bursary

    £2,000 1st year undergraduate (Level 4).

    Up to £2,000
  • PGCE Bursary

    The PGCE Bursary comprises six awards of £500 each.

    Up to £500
  • SMART Scholarship

    The SMART scholarship represents a £3,000 discount that will be applied to every year of your tuition fees (this excludes placement years).

    Up to £3,000

Careers this course leads to

  • Social Media Manager
  • Social Media Executive
  • Digital Marketing Executive
  • Content Marketing Executive
  • Marketing Assistant

Cost of study

UK/Home: Free

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Staffordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.

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