Sports Business and Analytics
University of LiverpoolLiverpool, United Kingdom
Course overview
The Sports Business and Analytics MSc will provide you with a master’s level understanding of sports as a global business and the role that analytics plays in decision making. The programme explores sports businesses and organisations, their decision-making processes, and the stakeholders, along with the challenges and opportunities facing the business of sport. You’ll look at sport through the lens of a wide range of disciplines including economics, finance, marketing, and analytics.
Sport analytics takes a central role in the programme and the importance of analytics to decision-making in sport is at the forefront. As well as developing programming skills, the influences of data and analytics in shaping contemporary sports business are explored. The school’s sports research and executive education delivered by the Centre for Sports Business is world-leading and this new programme will utilise the Centre’s expertise in analytics and other disciplines.
Our MSc in Sports Business and Analytics offers a unique and comprehensive approach, combining expertise in sports data with essential business applications. This is a rare opportunity, as no other programmes at Russell Group Universities offer this blend of skills. The programme is suited to individuals with ambitions to work in sports and sports-related sectors, in roles where data and information are essential to decision-making.
Such roles could be across different parts of the organisation, where data and information can improve performance and outcomes. The programme will provide you with the opportunity to study for a master’s degree in a Russell Group University which has an excellent reputation and network within Football, Cricket, Rugby and other sports based on its provision of high-quality education in the business of sport over the past 15 years. The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard triple accreditation from AACSB, AMBA
Key highlights
- Sport analytics takes a central role in sports decision-making
- Develops programming skills alongside core business applications
- Covers sport through economics, finance, marketing and analytics
- Draws on the Centre for Sports Business's world-leading research expertise
- Established networks within football, cricket, rugby and other sports
- School holds triple accreditation, including AACSB and AMBA
Entry requirements
- Degree: 2:2 — Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.
Scholarships
Chevening Scholarships
E. Allison Peers Masters Scholarship in Iberian and Latin American Studies
The scholarship provides £5,000 towards fees, plus a £5,000 stipend, for students undertaking a Hispanic topic in any master's programme in the Department of Languages, Cultures and Film at the University of Liverpool.
Up to £5,000Health, Cultures and Societies Bursary
The successful candidate will receive a one-off fee reduction of £5,000.
Up to £5,000Hodgson Law Scholarship
Liverpool Excellence Scholarship for Postgraduates
If you're an international student, you could be eligible for a tuition fee discount of £7,000.
Up to £7,000Liverpool Law School Hong Kong Scholarships
Two scholarships worth £1,000 each.
Up to £1,000Liverpool Law School LLM Bursaries
Two bursaries worth £500 each for Home students. Two bursaries wroth £1,000 each for international students.
MA in Chinese-English Translating and Interpreting Scholarships
Students awarded this scholarship will receive a fee reduction of £5,000.
Up to £5,000Management School MBA Excellence Scholarship
50% tuition fee discounts are available.
Up to 50% of feesManuel Irujo Scholarship in Basque Studies
The scholarship provides approximately £5,000.
MusicFutures Scholarship for International Intellectual Property Law LLM
Up to five scholarships are available, each worth £12,500 in the form of a tuition fee discount.
Up to £12,500Peter Astaire Memorial Scholarship in Beatles Studies
Up to two awards are available in each academic year, with each award worth £4,000.
Up to £4,000Scholarships for MA Political Science and International Relations
The Department of Politics is pleased to announce two £5,000 scholarships for students wishing to pursue the MA in Political Science and International Relations.
Up to £5,000Scholarships for Master's in Public Administration and Policy
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Education
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Film Studies
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in History
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Translation
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000University of Liverpool Humanitarian Scholarships for Master's Programmes
University of Liverpool International College (UoLIC) Excellence Scholarship
£5,000 tuition fee reduction for the first year of study.
Up to £5,000
Careers this course leads to
- Sports data analyst
- Sports business analyst
- Performance analyst
- Sports marketing analyst
- Commercial insights manager
Cost of study
UK/Home: Full-time place, per year - £15,000; Part-time: £7,500 | International: Full-time place, per year - £32,000; Part-time: £16,000
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Liverpool, and guide you through interview, offer, CAS and visa — right up to enrolment.
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