MSc Marketing

The MSc Marketing course at Kent Business School is designed for students interested in a rapidly evolving sector vital to every business and organisation. The course, accredited by the Chartered Institute of Marketing (CIM), is delivered by academic experts using the latest research and industry experience. 

Students learn cutting-edge material on the marketing mix, from the digital landscape to foundational ideas of strategy and consumer market trends. The course also develops practical skills through industry speakers, workshops, and an optional Industrial Placement.

The curriculum covers a range of vital topics, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development, and marketing across cultures. Assessment is through a mix of coursework assignments and examinations. Students complete their Master's with a detailed report, applying their marketing expertise.

The University of Kent offers a supportive community at its Canterbury campus. Kent Business School is a 'Triple Crown' accredited business school, placing it in the top 1% of business schools globally, accredited by AMBA, EQUIS, and AACSB. The university offers a wide range of undergraduate and postgraduate programmes in fields such as Medicine, Law, Engineering, Business, and the Arts.

Candidates are considered on an individual basis, and additional qualifications, professional qualifications, and relevant experience are considered.

Grade Requirements:

• A minimum of a second-class UK degree in any subject or an equivalent internationally recognised qualification.

English Proficiency:

• Applicants whose first language is not English must demonstrate proficiency by achieving an IELTS score of 6.0 overall, with a minimum of 5.5 in each section, or provide equivalent tests scores such as PTE or TOEFL.

The tuition fee for international students enrolled in the MSc Marketing programme at the University of Kent is £24,700.

The University of Kent is committed to accessible education and provides a range of scholarships to support students from various backgrounds and with different academic achievements.

Graduates from the MSc Marketing programme at the University of Kent find themselves well-prepared for a variety of roles within the dynamic marketing sector. Here are some potential career paths:

• Marketing Analyst

• Marketing Communications Manager

• Sales Manager

• Brand Manager

• Digital Marketing Specialist

• Market Research Consultant

Applications for the MSc Marketing programme can be made directly through the University of Kent's official website. Our trained counsellors are available to assist prospective students with the application process and to confirm that their qualifications and experience meet the programme's entry requirements.