University of Kent

MSc Digital Marketing and Analytics

University of Kent

Course overview

The MSc Digital Marketing and Analytics at the University of Kent really gives you the edge you need for today’s digital world. It is a field where creativity meets data, and success comes from fresh ideas and sharp insights. At Kent Business School, you’ll dive into what drives consumers, how to tell stories on social media, and what makes a digital strategy work.

You will get hands-on with data mining and analytics tools. It is not just theory, either. You will build real campaigns, design websites, and dig into genuine data, all while thinking about big topics like privacy, AI, inclusivity, and sustainability.

In this MSc Digital Marketing and Analytics in the University of Kent, you will not just sit in lectures, but will also work on industry projects, hear from guest speakers, and get a global perspective along the way. When you graduate, you’ll be ready to lead digital marketing strategies that actually make a difference.

Entry requirements

Grade Requirements:

  • Applicants are required to have a first or second-class honours degree or equivalent in any subject.

  • Applicants from a marketing, business, or management background can apply. The University will consider applications from students offering a wide range of qualifications.

English Language Requirements:

  • Candidates whose first or primary language is not English will usually need an overall IELTS score of 6.0, with no component score below 5.5.

Scholarships

  • Chevening Scholarships

  • Christine and Ian Bolt Scholarship

    Scholarship value up to £10,000.

  • Kent Business School Beaconhouse PG Progression Scholarship

    Tuition fee discount scholarship of £6,000.

    Up to £6,000

  • Kent Business School Dean's Excellence Scholarship Award

    Awards of up to £3,000

  • Kent Business School MBA Scholarship

    50% off Tuition Fee.

    Up to 50% of fees

  • Kent Graduate Scholarship

    20% fee reduction for post-graduate taught programmes at the University of Kent.

    Up to 20% of fees

  • Kent International Scholarship Postgraduate Taught

    Scholarship value - £5000

    Up to £5,000

  • Kent International Scholarship Postgraduate Taught (KBS)

    Scholarship value £3000

    Up to £3,000

  • Kent LLM Solicitors’ Practice Scholarship (Canterbury)

    £2,000 tuition fee discount (Home Students); £2,000 tuition fee discount (Overseas Students).

    Up to £2,000

  • Sasha Roberts Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The “Ambition” Scholarship for University of Kent Graduates

    £1,500 for Full Time UK students; £750 per year for Part Time UK students; £3,000 for Full Time Overseas students.

  • The CAMEMS Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The Widening Participation Ambition Scholarship for University of Kent Graduates

    £5,000 for UK students (£2,500 per year for part time students).

Career opportunities

Graduates of the MSc Digital Marketing and Analytics from the University of Kent can take future roles such as:

  • AI Marketing Strategist

  • AI Ethics Officer

  • Predictive Analytics Specialist

  • Augmented Creativity Director

  • Conversational Designer

Cost of study

The cost of the MSc Digital Marketing and Analytics in the University of Kent for international students is £20,700 per year. Tuition is subject to an annual increase.

Admission

Your application for this course can be done through the university’s online application portal. You can speak to one of our trained counsellors to learn more about the admission process and help you meet the programme requirements.

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