BA (Hons) Marketing and Management
University of HullCottingham Road, Hull, HU6 7RX
Course overview
You’ll study the latest marketing and management concepts, learn about consumer behaviour and understand how to harness the power of digital marketing and social media. But it’s not just about the theory. This course is hands-on from day one, so you’ll take part in live business projects for international brands and be fully supported by our passionate and expert staff while you practise real-life scenarios.
That means you’ll graduate with a strong foundation in both marketing and business principles - alongside the practical skills and experience employers value most. You’ll also have the opportunity to take part in an annual marketing challenge or complete a placement year, with students gaining valuable paid experience at organisations such as Cranswick Foods. As an accredited course with the Chartered Institute of Marketing (CIM), you’ll be eligible for student membership, access exclusive networking events and benefit from exemptions from selected professional exams - helping you fast-track your professional qualification and graduate with a distinct competitive edge.
Key highlights
- Accredited by the Chartered Institute of Marketing (CIM)
- CIM student membership, networking events and selected professional exam exemptions
- Live business projects for international brands from day one
- Optional paid placement year at organisations such as Cranswick Foods
- Opportunity to take part in an annual marketing challenge
- Covers consumer behaviour, digital marketing and social media
Entry requirements
- UCAS tariff points: 112 — For this course, you'll need 112 UCAS points.
- BTEC: DMM — Additional entry requirements for this course TYPICAL OFFER 112 UCAS points A LEVELS BBC BTEC DMM Use UCAS’s calculator to work out your estimated points
Scholarships
Norman and Sheila Andrew Engineering Scholarship
UG International Fee Waivers - South Asia and Sub-Saharan Africa
his award offers a £2,000 tuition fee discount for each year of study on a full-time undergraduate program.
Up to £2,000University of Hull Asia Studentship
This award is given as a £2,000 tuition fee discount against the cost of a full-time.
Up to £2,000
Careers this course leads to
- Marketing executive
- Digital marketing specialist
- Social media manager
- Brand manager
- Marketing manager
- Business development manager
Cost of study
UK/Home: £10,050 per year | International: £19,305 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hull, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2027 place.