MSc Marketing Management
University of HullCottingham Road, Hull, HU6 7RX
Course overview
The MSc in Marketing Management course at the University of Hull is designed to develop leadership skills and enhance marketing knowledge through hands-on experience. The curriculum combines marketing theory with practical applications and real-world insights, focusing on managerial, analytical, and planning abilities in marketing.
Students will explore areas such as market research, strategic marketing, brand management, consumer psychology, and international marketing through various modules. The course emphasizes collaborative learning through Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates. Students also benefit from insights shared by guest speakers with senior leadership experience.
Key highlights
- Modules in market research, brand management and consumer psychology
- Covers marketing analytics and integrated marketing communications
- Authentic Business Learning projects with group work and debates
- Guest speakers with extensive senior leadership experience
- Emphasis on managerial, analytical and marketing planning skills
- Explores international marketing, buyer behaviour and ethics
Entry requirements
- Degree: 2:2 — For this course, you'll need a 2:2 in any bachelors degree.
Scholarships
Alumni Postgraduate Scholarship
If you progress from studying an undergraduate degree at the University of Hull to an eligible taught master's degree in 2025/26 we'll give you a 20% discount on the cost of your tuition fees.
Up to 20% of feesGREAT Scholarship
Minimum of £10,000
Up to £10,000PGT International Fee Waivers – South Asia and Sub-Saharan Africa
Up to £2,000
Careers this course leads to
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Marketing Analyst
- Marketing Communications Manager
- International Marketing Executive
Career opportunities
The MSc Marketing Management course prepares students to meet the demands of today's fast-paced business environment and provides them with the key skills to excel in a range of marketing and advertising roles. Graduates can pursue roles such as:
- Marketing Manager
- Marketing Analyst
- International Marketing Coordinator
- Brand Strategist
- Marketing Communications Manager
- Marketing Consultant
Cost of study
The tuition fee for international students taking the MSc Marketing Management programme is £16,000.
Admission
Applications for the MSc Marketing Management programme are submitted directly to the University of Hull. Our experienced counsellors are available to assist with the application process, helping you to ensure your qualifications and experience meet the programme's entry criteria.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.