MSc Applied AI and Business Analytics
University of East AngliaNorwich Research Park, Norwich
Course overview
Our cutting-edge MSc Applied AI and Business Analytics equips you to move beyond data interpretation, preparing you to drive strategy and influence business decisions. You’ll learn to use advanced analytics and AI not only to answer questions but to identify the right questions, uncover market opportunities, and shape the future of business. You’ll gain the skills to spot trends, predict market shifts, and guide businesses with data-driven confidence, combining human insight, analytics, and AI to drive transformative change.
On this course, you’ll learn by doing. From day one, you’ll work on real-world data and AI projects, mastering advanced technologies while developing future-focused skills, navigating ethical challenges, and communicating powerful insights from data. This hands-on approach equips you to tackle complex problems and unlock your full potential.
You’ll master the full data and AI process, from discovering valuable data to building intelligent models that uncover insights. Through live projects with our business partners, you’ll use real data to solve real problems—learning not just to make business cases, but to create evidence-based solutions that drive impact.
Key highlights
- Hands-on learning with real-world data and AI projects from day one
- Live projects with business partners using real data
- Covers the full data and AI process, from discovery to modelling
- Builds skills in ethical AI and communicating insights from data
- Focus on using analytics and AI to shape business strategy
Entry requirements
- Degree: 2:2 — Typical UK Entry Requirements: Degree classification Bachelors degree - 2.2 Degree Subject Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
Careers this course leads to
- Business Analyst
- Data Analyst
- AI Consultant
- Business Intelligence Analyst
- Data Scientist
- Analytics Consultant
Cost of study
UK/Home: £14,500 per year | International: £25,700 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.
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