BA (Hons) Marketing and Management
University of East AngliaNorwich Research Park, Norwich
Course overview
Marketing is a fast-moving and crucial aspect of modern business which has experienced a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, today’s marketing must be more targeted, measurable, and effective than ever before. Combining a passion for marketing and an interest in management, this course will provide you with a set of leading-edge skills with a thorough grounding in management, preparing you for a range of exciting marketing careers.
In our BA Marketing and Management degree at Norwich Business School, you’ll learn about managing modern organisations and discover relevant marketing principles. You’ll gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from, so you’ll be able to shape your own degree.
By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.
Key highlights
- Taught at Norwich Business School
- Combines marketing principles with a thorough grounding in management
- Develop innovative and sustainable marketing campaigns
- Wide choice of optional modules to shape your own degree
- Builds targeted, measurable skills for tech-driven modern marketing
Entry requirements
- International Baccalaureate: 32 — Further Examples of Typical Entry Requirements: International Baccalaureate 32 points overall Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3 Scottish Highers AAABB Scottish Advanced Highers BCC A combination of Advanced Highers and Highers may be acceptable
- Scottish Advanced Highers: BCC — A combination
- Scottish Highers: AAABB — Further Examples of Typical Entry Requirements: International Baccalaureate 32 points overall Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3 Scottish Highers AAABB Scottish Advanced Highers BCC A combination of Advanced Highers and Highers may be acceptable
- Irish Leaving Certificate — 3 subjects at H2, 3 subjects at H3
Careers this course leads to
- Marketing executive
- Digital marketing manager
- Brand manager
- Marketing campaign manager
- Social media manager
- Management trainee
Cost of study
UK/Home: £9,790 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.
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