MSc Digital and Social Media Marketing
Course overview
MSc Digital and Social Media Marketing at the University of Dundee provides students with the knowledge of the conventional marketing principles and the latest digital practices. The students will learn to create content, apply digital tracking tools, and analyse data, which will enable them to operate in the rapidly changing environment of global digital and social media marketing. The course would be well-suited for technically skilled people who are interested in brand strategy, storytelling, and platform consumer interactions.
The possibility of attaining a good practical experience is also one of the major aspects of the course. This could be done by going through an eight-week international internship or a practical project with one of the major organisations, and this would enable students to use/apply what they have been taught to real-world problems. The programme is approved by the Chartered Institute of Marketing (CIM) and is aimed at the development of the necessary skills (strategic planning, problem-solving, cross-cultural communication) that are most appreciated by employers in different sectors.
Entry requirements
Applicants need to submit a personal statement and a relevant academic and/or employer reference. Students have the option to upload their CV along with their applications to show their work experience.
Grade Requirements:
- Applicants need an undergraduate degree equivalent to a UK Third-Class Honours or above in a subject which has enabled them to develop analytical and quantitative skills.
- Alternatively, candidates with a different academic background may be considered if they can demonstrate sufficient relevant work experience in a business or marketing-related area.
English Proficiency:
- If you are from a non-English speaking background, you need to score 6.5 overall in the IELTS with a minimum of 6.0 in the Writing section, and 5.5 in the Listening, Reading, and Speaking sections.
- Alternatively, applicants may submit equivalent test scores from other accepted English language qualifications, such as TOEFL iBT or PTE Academic.
Scholarships
Al-Maktoum College Living Support Scholarship
Value - £3,000
Up to £3,000Chevening Scholarship
Global Excellence Scholarship Postgraduate
Value - £8,000
Up to £8,000Vice Chancellor's East Asia Postgraduate Scholarship
Value - £4,000
Up to £4,000
Career opportunities
Graduates of the MSc Digital and Social Media Marketing programme work as:
- Digital Marketing Manager
- Social Media Strategist
- Content Marketing Specialist
- Marketing Analyst
- Brand Executive
- E-commerce Manager
Cost of study
The tuition fee for International students taking the MSc Digital and Social Media Marketing at the University of Dundee is £23,000 per year of study.
Admission
International students can apply for the University of Dundee MSc Digital and Social Media Marketing course through the direct application system. Our experienced advisors are available to assist you.
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