BSc Business Marketing
Course overview
The BSc Business and Marketing degree at the University of Central Lancashire takes three years of full-time study, but there is an option to extend it to four years by including a 48-week industry placement. This placement year helps students gain work experience in a professional setting, which can be invaluable for their future careers.
Through this course, students are taught to understand consumer behaviour, digital trends, and global markets. They study core modules such as marketing principles, digital marketing, business strategy, consumer psychology, neuromarketing, and business futures. These modules help students design and implement effective marketing strategies, analyse market trends and consumer data, and apply digital tools for targeted campaigns.
The assessment methods for this programme include oral presentations, reports, essays, and group projects. For their final year, students can take up a company project to address a challenge or issue that real businesses face. After the programme has been completed, graduates seek job roles in brand management, market research, digital marketing, advertising/PR, and sales/retail management.
Entry requirements
- Work experience and personal statements are considered as part of the application process.
Grade Requirements
- Candidates should have between 104-112 UCAS Tariff points at A2, or equivalent qualifications like T Levels, BTECs, and the International Baccalaureate.
English Proficiency
- A minimum IELTS score of 6.0 overall is required for applicants, with no component lower than 5.5. Equivalent assessments like TOEFL can also be used to demonstrate English proficiency.
Scholarships
Articulation Scholarship
We are offering a scholarship of £2,000 for the first year of study to students who progress from one of our formal articulation partner institutions.
Up to £2,000Excellence Scholarship
£3,500 for the first year of study, with subsequent years of study subject to achievement of an APM of over 60%.
Up to £3,500Family Loyalty Scholarship
Value: £2,000 per year of study
Up to £2,000Franchise Scholarship
£2,000 per year of study
Up to £2,000International Bursary
An international bursary of £1,000 per year of study is available to all international students enrolling with us in the academic year.
Up to £1,000INTO Scholarship
Scholarships are £2,000 in value per year and if students meet our Excellence criteria then £3500 is awarded instead.
Up to £2,000MBBS Excellence Scholarship
£10,000 reduction in your overall tuition fee. You'll receive this through a tuition fee waiver of £2,000 per year of study (to a maximum value of £10,000).
Up to £10,000ONCampus Scholarship
£2,000 per year of study.
Up to £2,000Sports Scholarships
Value: Up to £500 bronze | up to £2000 silver | up to £5000 gold
The Medivet Hardship Fund
A maximum of £300 can be applied for each academic year.
Up to £300Women in STEM bursary
Value: £2,000 per year of study (where a student has met the Excellence Scholarship criteria £3,500 is applied).
Up to £2,000
Career opportunities
Students who graduate from the BSc Business and Marketing course at the University of Central Lancashire may find employment in positions such as:
- Marketing Consultant
- CRM Analyst
- Social Media Manager
- Market Research Analyst
- Advertising Account Executive
- Brand Manager
Cost of study
International students can enroll in the BSc Business and Marketing course at the University of Central Lancashire by paying an annual tuition fee of £17,325. Keep in mind that this fee may still be updated, and there could be additional expenses that are not included in the tuition.
Admission
Candidates should submit their applications through UCAS. Those who need assistance with their applications can reach out to one of our trained counsellors.
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