University of Buckingham

MSc Strategic Marketing Customer Experience Management

University of Buckingham

Course overview

The MSc Strategic Marketing & Customer Experience Management at the University of Buckingham is a CIM-accredited programme designed for those looking to excel in marketing with a strong focus on customer experience. This course explores the critical role of strategic marketing in today’s global and digital landscape, where understanding and enhancing customer experience is key to business success.

Through engaging teaching and real-world case studies, you’ll gain expertise in Consumer Behaviour, Service Leadership, and Digital Marketing, ensuring you are well-equipped to develop effective marketing strategies. The course also offers the opportunity to tailor your studies to your interests, with access to industry speakers and a collaborative learning environment.

With small class sizes and supportive teaching staff, the MSc Strategic Marketing & Customer Experience Management from the University of Buckingham provides an enriching learning experience, preparing you for a successful career in marketing and customer experience management.

Entry requirements

Grade Requirements:

  • The standard entry requirements for this course are: 2:2 (Hons) degree (or equivalent) and/or relevant business experience. 

English Proficiency:

  • Applicants whose first language is not English are required to provide proof of proficiency in the language. An IELTS average score of 6.5 with 6.0 or above in each component is required. Other equivalent language tests are also accepted.

Scholarships

  • Beloff Scholarships

    Two scholarships of £2,500 are available to students who show an interest in and passion for political economy applied to public policy and who join the programme in September.

    Up to £2,500

  • Postgraduate First-Class Scholarship

    The scholarship will reduce tuition fees by 33% for new UK and international postgraduate students.

Career opportunities

Graduates of the MSc Strategic Marketing & Customer Experience Management from the University of Buckingham can pursue careers in various industries where customer experience and strategic marketing play a crucial role. Career options include:

  • Marketing Manager
  • Customer Experience Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • Market Research Analyst

Cost of study

The MSc in Strategic Marketing & Customer Experience Management at the University of Buckingham costs £16,480.

Admission

You can apply for this course through UCAS. For further assistance on the application process, you can speak with any of our trained counsellors.

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