BA (Hons) Digital Marketing and Business Analytics
Robert Gordon UniversityAberdeen, United Kingdom
Course overview
Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.
Key highlights
- The only degree of its kind offered in Scotland
- Learn to design, manage and deliver analytics projects
- Applies business analytics within a digital marketing context
- Builds creative and technical skills for analytics-driven marketing
Entry requirements
- Scottish Highers: BBBC — GCE
- A-level: BCC — Standard Entry Requirements Year 1 entry SQA Higher: BBBC GCE A Level: BCC Irish Leaving Certificate Higher: H2H3H3H3 IB Diploma: 27 Year 2 entry SQA Advanced Higher: BC at Advanced Higher plus CC at Higher (4 subjects)…
- International Baccalaureate: 27 — …Higher: BBBC GCE A Level: BCC Irish Leaving Certificate Higher: H2H3H3H3 IB Diploma: 27 Year 2 entry SQA Advanced Higher: BC at Advanced Higher plus CC at Higher (4 subjects) GCE A Level: BBB Minimum Entry Requirements Y…
- Scottish Advanced Highers: BC — …Irish Leaving Certificate Higher: H2H3H3H3 IB Diploma: 27 Year 2 entry SQA Advanced Higher: BC at Advanced Higher plus CC at Higher (4 subjects) GCE A Level: BBB Minimum Entry Requirements Year 1 entry The minimum entry re…
- Scottish Advanced Highers: CC — plus
- A-level: BBB — …SQA Advanced Higher: BC at Advanced Higher plus CC at Higher (4 subjects) GCE A Level: BBB Minimum Entry Requirements Year 1 entry The minimum entry requirements for widening access applicants are: SQA Higher: BBC/BCCC Al…
- Scottish Highers: BBC/BCCC — minimum (widening access) offer; Alternative Qualifications We welcome applications from those with equivalent q
- HNC / HND — minimum (widening access) offer; from one of our partner colleges will be considered for entry into Year 2 or 3
Scholarships
Alumni Discount
A 20% discount is provided exclusively on tuition fees and not to any associated course costs.
Up to 20% of feesInternational Students Emergency Fund
The fund aims to help students with basic living costs such as food, utilities and rent.
RGU Early Deposit Payment Discount
Self-funding students paying an international fee joining in the September 2026 intake who pay their deposit will receive an additional £500 discount.
Up to £500RGU Golf Scholarship
Up to £8,500 per year
RGU International Student Discount for Undergraduate Students
£2,000 discount on each year of study of undergraduate tuition fees.
Up to £2,000RGU SPORT Scholarship
Financial assistance is awarded to support travel, training, equipment and competition expenses accrued during the academic year.
Vice-Chancellor's Undergraduate Scholarship
Careers this course leads to
- Digital Marketing Executive
- Marketing Analyst
- Business Analyst
- Data Analyst
- SEO and PPC Specialist
- Digital Marketing Manager
Cost of study
UK/Home: £1,820 (Scotland), £9,535 (rest of UK) | International: £17,570
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Robert Gordon University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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