Robert Gordon University

MSc Digital Marketing

Robert Gordon University

Course overview

The MSc Digital Marketing  (January Start) at Robert Gordon University will equip students with the knowledge and skills to be able to design, deliver, and evaluate successful strategies and campaigns. The course will introduce students to a wide range of technologies and techniques, providing them with an overview of the digital marketing landscape. It is delivered with significant input from industry partners, and much of the work students will complete is based on live digital marketing projects in collaboration with real businesses including websites and SEO audits,

 

They will explore the importance of social media in the digital marketing sphere and gain a first-hand understanding of how to approach it in a strategic context. They will also learn about digital marketing analytics tools and applications and work in teams to showcase knowledge and skills. 

 

The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. They will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Entry requirements

Candidates are required to submit a personal statement in which they discuss their reasons for applying for the course and other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CV along with their applications to demonstrate their work experience.

Grade Requirements:

  • Applicants should possess a 2:2 undergraduate honours degree or equivalent in any subject area. 

  • Applicants with a lower degree classification or relevant work experience will be considered on a case by case basis.

English Proficiency:

  • International applicants need an overall IELTS score of 6.5, with a minimum of 5.5 in each component, or equivalents like TOEFL and PTE.

Scholarships

  • Chevening Scholarship

  • RGU Financial Award for MBA Students

    10% discount towards tuition fees.

    Up to 10% of fees

  • RGU International Merit Based Scholarship for Masters Students

    Value - £5,000 discount on postgraduate fees.

    Up to £5,000

  • RGU International Student Discount for Master's Students

    Students from Kenya, Indonesia and Nepal will receive a £4,000 discount. All other countries listed will receive a £3,000 discount.

  • RGU International Student Discount for Research Students

    £3,000 discount towards postgraduate research tuition fees.

    Up to £3,000

Career opportunities

Graduates of the MSc Digital Marketing  (January Start) at Robert Gordon University can pursue various career roles, including:

  • Marketing Manager

  • Brand Manager

  • Digital Marketing Specialist

  • Advertising Executive

  • Public Relations Officer

Cost of study

The tuition fee for international students undertaking the MSc Digital Marketing (January Start) in Robert Gordon University on a full-time basis is £17,410. These fees are subject to change. 

Admission

To apply for this course, you will need to go through the university's portal. To find out more about this process, speak to one of our trained counsellors.

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